Skype: From Scratch to Global Brand in Two Years

Allan Fenger shares his experiences working with branding Skype and cities.

Wednesday, April 19, 2006 - 16:30 to 17:30

Or: ”How Design Killed the Phone Business”

- Allan Fenger, Managing Director and Partner in 11Design. 

Concurrently with increasing globalisation, companies' possibilities of differentiation decrease (monopolies erode, technologies are substituted).

Design is a way to differentiate – visually and technologically.  Successful design has been crucial to some of the greatest business successes in recent years – e.g. Skype developed from ”garage” company into the world's number three global brand in just two years. Managing Director and Partner in 11Design Allan Fenger will present how they contributed to turning Skype into a world famous brand.

Equally, cities can apply differentation through design when struggling to attract citizens, companies and tourists. Allan Fenger will also show how 11Design works with city branding.

About Allan Fenger

He has 20 years of business and management experience in the communications industry. Since 2002 as Managing Director and Partner in 11Design that was responsible for the corporate design for Skype.

The page was last edited by: Communications // 04/07/2006