Taking Brand Initiative

Seminar based on a new book by Mary Jo Hatch and Majken Schultz.

Meet the people behind the brands: Novo Nordisk, Noir and others, and learn how companies take initiatives to create leading and innovative brands.

Among the speakers are:

• CEO Jørgen Vig Knudstorp, LEGO Group

• Charlotte Ersbøll, Vice President Corporate Branding and Social Responsibility, Novo Nordisk

• Peter Ingwersen, CEO & Founder, Noir

More information about programme and seminar fee will follow.

NB: The seminar is now closed for registrations.