HBH Award 2006

Who receives the most prominint Marketing Award in Denmark?

02/13/2006

The 15th annual award-giving of the prominent Marketing Award ”HBH Award 2006” is taking place 20 February 2006 at CBS.

The award winner is chosen by the HBH Fund’s board, which is composed of Finn Junge-Jensen, President, CBS, Mogens Bjerre, Professor, CBS, Jens Bødtcher-Hansen and Mads Bødtcher-Hansen.

The HBH Award is given annually to a company, person or organization that has contributed to promote good marketing.

Turn-around of a brand

This year the award goes to a company and a person, who has turned the company around and created a significant increase in turnover, impressive financial results and not the least, made the company’s products very popular.

Personal Branding

The award is given to a person who is a unique example of personal branding. “It is interesting that the company’s Director has created just as much attention as the company products. The company has gained much media attention – also from non-traditional media because of the Director’s charismatic personality”, says Mogens Bjerre, Professor in Marketing, CBS and member of the HBH Fund’s board.

The event is taking place Monday, 20 February 2006, 15:00-17:00. Dalgas Have 15, SC.033.

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 07/22/2009