Gaining advantage from organizing and accessing user communities

Workshop arranged by Center for Knowledge Governance.

The workshop-programme will address the following issues:

Many firms are using the Internet to organize user communities in order to foster collective learning and involve users in innovation. How can firms benefit from access to innovative user communities? What are the promises and limitations of this business model?

Program

• Karim
  Lakhani, MIT

  Leveraging User Communities for Innovation and Profit?

• S
  heen Levine, Wharton

  Cultivating the Digital Commons: A Framework for Collective Open Innovation – Implications for Firms

• Yun Mi Antorini, CBS

  Building Brand Community - the case of AFOL: Adult Fans Of LEGO

• Lars Bo Jeppesen,

  CBS

  Firm-Established User Communities Work for Innovation: Computer Game Modding Communities

• Frank Piller
  , TUM

  From Mass Customization to Collaborative Customer Co-design

Registration and more information on the Center for Knowledge Governance website.