Taking Brand Initiative
Thursday, May 8, 2008 - 13:00 to 17:00
Seminar based on a new book by Mary Jo Hatch and Majken Schultz.
Meet the people behind the brands: Novo Nordisk, Noir and others, and learn how companies take initiatives to create leading and innovative brands.
Among the speakers are:
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CEO Jørgen Vig Knudstorp, LEGO Group
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Charlotte Ersbøll, Vice President Corporate Branding and Social Responsibility, Novo Nordisk
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Peter Ingwersen, CEO & Founder, Noir
More information about programme and seminar fee will follow.
NB: The seminar is now closed for registrations.
The page was last edited by: Communications // 05/07/2008