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Department of Strategy and Innovation
Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.
- Commercial competence
- Market strategies
- Customer insight and segmentation
- Customer relationship management
- Customer value modelling
- Business development
- Forretningsudvikling (Master of Business Development)
- Strategy Development (EMBA)
Executive teaching courses and programs for CBS Executive
In: MIT Sloan Management Review, 30.1.2024
In: Industrial Marketing Management, Vol. 117, 2024, 7 p., p. A10-A16
In: Industrial Marketing Management, Vol. 116, 1.2024, p. 82-92
In: Entrepreneurship: Theory and Practice, Vol. 48, No. 1, 1.2024, p. 71-103
In: Designing Adaptive Organizations. ed. /Charles C. Snow; Øystein D. Fjeldstad. Cambridge : Cambridge University Press 2024, p. 23-35
In: Elgar Encyclopedia of Pricing. ed. /Andreas Hinterhuber. Cheltenham : Edward Elgar Publishing 2024, p. 313-315 (Elgar Encyclopedias in Business and Management series)
Frederiksberg : Copenhagen Business School, CBS 2023, 17 p.
Frederiksberg : Copenhagen Business School, CBS 2023, 8 p.
Frederiksberg : Copenhagen Business School, CBS 2023, 7 p.
In: Harvard Business Review Digital Articles, 21.6.2022
In: Harvard Business Review Digital Articles, 2022
Frederiksberg : Copenhagen Business School, CBS 2022, 16 p. (P+S+D Integration Booklet Series)
Frederiksberg : Copenhagen Business School, CBS 2022, 1 p.
Frederiksberg : Copenhagen Business School, CBS 2022, 12 p. (P+S+D Integration Booklet Series)
Frederiksberg : Copenhagen Business School, CBS 2022, 1 p.
Frederiksberg : Copenhagen Business School, CBS 2022, 7 p. (P+S+D Integration Booklet Series)
In: Industrial Marketing Management, Vol. 103, 5.2022, p. 146-153
In: Industrial Marketing Management, Vol. 102, 4.2022, p. 403-420
Frederiksberg : Copenhagen Business School, CBS 2022, 16 p. (P+S+D Integration Booklet Series)
In: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . ed. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, p. 104-116
Berkeley, CA : Haas School of Business 25.4.2021
Cheltenham : Edward Elgar Publishing 2021, 272 p.
In: Journal of Global Scholars of Marketing Science, Vol. 31, No. 3, 6.2021, p. 354-371
Frederiksberg : Copenhagen Business School, CBS 2021, 14 p.
In: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . ed. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, p. 1-9
In: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . ed. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 p.
Berkeley, CA : Haas School of Business 2021
In: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . ed. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, p. 191-207
www : Haas School of Business 2021
In: Strategic Management Review, 3.1.2020
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 214-224
In: Harvard Business Review Digital Articles, 15.4.2020, p. 2-4
New York : Podbean 2020
In: Industrial Marketing Management, Vol. 86, No. 4, 4.2020, p. 180–190
In: MIT Sloan Management Review, 25.6.2020
In: Journal of Business and Industrial Marketing, Vol. 35, No. 4, 2020, p. 615-618
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
In: Industrial Marketing Management, Vol. 88, 2020, 9 p., p. 314-322
In: Harvard Business Review Digital Articles, 10.4.2020
In: AMS Review, Vol. 10, No. 3-4, 12.2020, p. 311-314
In: Journal of Service Research, Vol. 23, No. 4, 11.2020, p. 401-408
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
In: Harvard Business Review Digital Articles, 25.2.2020
In: Harvard Business Review Digital Articles, 17.4.2020
London : Springer 13.11.2019
In: The European Business Review, No. 51, 2019
In: Harvard Business Review Polska, 2.5.2018
In: Harvard Business Manager, Vol. 40, No. 5, 2018, p. 56-61
In: Industrial Marketing Management, Vol. 69, 2.2018, p. 74-79
In: Journal of Cleaner Production, Vol. 179, 4.2018, p. 308-316
In: Industrial Marketing Management, Vol. 69, 2018, 4 p., p. 1-4
In: Harvard Business Review Digital Articles, 5.6.2018
Boston : Harvard Business School Publishing 5.6.2018
In: Strategy & Leadership, Vol. 46, No. 6, 2018, p. 44-49
In: Long Range Planning, Vol. 51, No. 1, 2.2018, p. 1-8
In: Proceedings of the Seventy-eighth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2018, 6 p. (Academy of Management Proceedings)
In: Journal of Product Innovation Management, Vol. 35, No. 6, 11.2018, p. 930-938
17.6.2018
In: Harvard Business Review Taiwan, 8.1.2018
Abstract from 8th Biennial International Conference on Business Market Management , 2017
Abstract from 22nd CBIM Academic Workshop, 2017
Paper presented at The Academy of Management Annual Meeting 2017, 2017
København : The CBS Competitiveness Platform 2017, 27 p.
København : The CBS Competitiveness Platform 2017, 27 p.
In: Harvard Business Review Digital Articles, 24.11.2017, p. 2-5
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
In: Harvard Business Review Digital Articles, 27.7.2017, p. 2-8
Paper presented at 8th Biennial International Conference on Business Market Management , 2017
In: Harvard Business Review Russia, 17.11.2017
www : The CBS Competitiveness Platform 2016
Paper presented at TIE2016, 2016
Paper presented at ISBM Academic Conference 2016, 2016
Paper presented at 2016 R&D Management Conference, 2016
In: Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing. . ed. /Klaus Backhaus; Markus Voeth. Wiesbaden : Springer Science+Business Media 2015, p. 249-259
Frederiksberg : The CBS Competitiveness Platform 2015, 102 p.
Paper presented at The 31st Annual Conference on Industrial Marketing and Purchasing. , 2015
Abstract from The Academy of Management Annual Meeting 2015, 2015
Paper presented at DRUID Academy Conference 2015, 2015
Paper presented at 1st International Competitiveness Management Conference, 2015
Abstract from The Academy of Management Annual Meeting 2015, 2015
Paper presented at The Academy of Management Annual Meeting 2015, 2015
In: Industrial Marketing Management, Vol. 43, No. 6, 2014, p. 1005-1011
Frederiksberg : The CBS Competitiveness Platform 2014, 146 p.
In: Journal of Business Market Management, Vol. 7, No. 1, 2014, p. 301-305
Frederiksberg : Copenhagen Business School [wp] 2014, 4 p. (Tools for Competitiveness, No. 02/2014)
Paper presented at The Academy of Management Annual Meeting 2014, 2014
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014, p. 117 (Proceedings of the European Marketing Academy)
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
In: Motoren der innovation: Zukunftsperspektiven der Innovationsforschung. . ed. /Carsten Schultz; Katharina Hölzle. Wiesbaden : Springer Science+Business Media 2014, p. 267-278
In: Journal of Business Market Management, Vol. 7, No. 1, 2014, p. 306-311
Abstract from ISBM Academic Conference 2014, 2014
Frederiksberg : Copenhagen Business School [wp] 2014, 6 p. (Tools for Competitiveness, No. 01/2014)
Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, 2013
Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, 2013
In: Journal of Business and Industrial Marketing, Vol. 28, No. 1, 2013, p. 41-49
Paper presented at The 42nd EMAC Annual Conference 2013, 2013
Paper presented at The 2013 International B2B Research Workshop , 2013
Paper presented at The 42nd EMAC Annual Conference 2013, 2013
Paper presented at The 2013 International B2B Research Workshop , 2013
In: Proceedings of the 6th International Conference on Business Market Management. ed. /Alexander Leischnig . Bamberg : University of Bamberg Press 2013, p. 518-528
In: Journal of Business Marketing Management, Vol. 5, No. 1, 2012, p. 1-20
Frederiksberg : Department of Marketing. CBS 2012, 6 p.
In: Industrial Marketing Management, Vol. 41, No. 1, 2012, p. 136-144
Paper presented at The 28th IMP Conference 2012, 2012
Paper presented at The Academy of Management Annual Meeting 2012, 2012
Paper presented at The 41th EMAC Annual Conference 2012, 2012
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
Paper presented at The 5th International Conference on Business Market Management, 2011
In: Handbuch Technologie- und Innovationsmanagement: Strategie - Umsetzung - Controlling. . ed. /Sönke Albers; Oliver Gassmann. Wiesbaden : Gabler 2011, p. 613-628
In: Business-to-Business Marketing: Introducing B2B Marketing. . ed. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, p. 35-57
In: Industrial Marketing Management, Vol. 40, No. 6, 8.2011, p. 988-993
Paper presented at The 5th International Conference on Business Market Management, 2011
Paper presented at The 9th International Conference on Relationship Marketing : Successful Partnering - Partnership or Weak Ties?, 2010
Paper presented at ISBM Academic Conference 2010, 2010
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper presented at Industrial Marketing and Purchasing Conference: IMP 2010 , 2010
Paper presented at Industrial Marketing and Purchasing Conference: IMP 2010 , 2010
In: Marketing Review St. Gallen, Vol. 27, No. 1, 2010, p. 54-58
In: Journal of Business and Industrial Marketing, Vol. 25, No. 3, 2010, p. 196-201
Paper presented at ISBM Academic Conference 2010, 2010
In: Industrial Marketing Management, 9.10.2009, p. 892-902
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
In: Industrial Marketing Management, Vol. 38, No. 4, 2009, p. 387-393
In: Strategic Market Creation: A New Perspective on Marketing and Innovation Management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 172-186
West Sussex : Wiley 2008
In: International Journal of Knowledge Management, Vol. 4, No. 2, 2008, p. 46-61
In: Journal of Business and Industrial Marketing, Vol. 22, No. 3, 2007, p. 196-201
Paper presented at 23rd IMP Conference, Manchester Business School, 2007
Paper presented at American Marketing Association Conference, 2007
Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), 2007
Paper presented at Skagen Workshop, 2007
Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), 2007
In: Zeitschrift fur Betriebswirtschaft, No. 4, 2007, p. 1-20
In: Journal of Business and Industrial Marketing, Vol. 22, No. 3, 2007, 3 p., p. 151-153
In: 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. . ed. /Dhruv Grewal; Michael Levy; R. Krishnan. Chicago, IL : American Marketing Association 2006, p. 332-333 (AMA Educators Proceedings, Vol. 17)
In: Industrial Marketing Management, Vol. 35, No. 8, 2006, p. 1032-1036
Paper presented at The 22nd Industrial Marketing and Purchasing Group Conference (IMP) "Opening the network. New perspectives in industrial marketing and purchasing", 2006
Paper presented at The 22nd IMP Conference, 2006
In: Journal of Business-to-Business Marketing, Vol. 13, No. 3, 2006, p. 39-64
In: European Journal of Marketing, Vol. 40, No. 3/4, 2006, p. 292-310
2006, 14 p.
Paper presented at 15th Annual IPSERA Conference, 2006
In: Journal of Business Venturing, Vol. 21, No. 4, 2006, p. 541-567
Paper presented at The 2006 CBIM Academic Workshop Special Issue with the Journal of Business and Industrial Marketing, 2006
In: Industrial Marketing Management, Vol. 34, No. 7, 2005, p. 714-721
In: Journal of Customer Behavior, Vol. 3, 2005, p. 335-349
In: Hans Georg Gemünden, Sören Salomo, Thilo Müller (Hrsg.): Entrepreneurial Excellence, 2005 2005, p. 251-270
In: Industrial Marketing Management, Vol. 34, No. 7, 2005, p. 644-647
In: Sönke Albers, Oliver Gassmann(Hrsg.): Handbuch Technologie- und Innovations-management 2005, p. 623-639
Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, 2005
In: Journal of Knowledge Management, Vol. 9, No. 4, 2005, p. 133-143
In: Journal of Customer Behavior, Vol. 3, No. 3, 2004, p. 229-233
In: Journal of Relationship Marketing, Vol. 3, No. 4, 2004, p. 45-59
In: Rethinking Marketing: Developing a New Understanding of Markets. . ed. /Håkan Håkansson; Debbie Harrison; Alexandra Waluszewski. Chichester : Wiley 2004, p. 99-116
In: Industrial Marketing Management, Vol. 33, No. 3, 2004, p. 175-183
København 2004, 19 p.
In: Journal of Business Research, Vol. 57, No. 5, 2004, p. 548-556
In: Journal of Business and Industrial Marketing, Vol. 19, No. 3, 2004, p. 197-207
In: Industrial Marketing Management, Vol. 32, No. 2, 2003, p. 159-169
In: Journal of Business Research, Vol. 56, No. 9, 2003, p. 692-697
København 2003, 22 p.
In: Journal of Business Research, Vol. 56, No. 9, 2003, p. 745-755
In: International Journal of Technology Management, Vol. 26, No. 5/6, 2003, p. 482-501
In: Journal of Business and Industrial Marketing, Vol. 18, No. 4-5, 2003, p. 353-365
Paper presented at The 18th International Conference on Industrial Marketing and Purchaising, 2002
Paper presented at Der 6. FGF-Konferenz (Förderkreis Gründungs-Forschung), University of Wuppertal, 2002
Paper presented at The 18th Annual IMP Conference at the Dijon-Burgundy Graduate School of Management, 2002
Paper presented at Inaugural Meeting of the IMP Group in Asia, Curtin Univercity of Technology, 2002
Paper presented at Inaugural Meeting of the IMP Group in Asia, Curtin Univercity of Technology, 2002
In: Journal of Business and Industrial Marketing, Vol. 17, No. 2-3, 2002, p. 119-138
Frankfurt 2002, 18 p.
Paper presented at The 18th International Conference on Industrial Marketing and Purchasing, 2002
Paper presented at The 31th EMAC Annual Conference 2002, 2002
Chichester : Wiley 2002, 238 p.
Paper presented at The 18th Annual IMP Conference at the Dijon-Burgundy Graduate School of Management, 2002
In: Journal of Customer Behavior, No. 1, 2002, p. 395-414
Paper presented at ICRM/2002, 10th International Colloquium in Relationship marketing, University of Kaiserslautern, 2002
Paper presented at The 12th Nordic Workshop on Interorganisational Research. Center for Small Business Studies, University of Southern Denmark, 2002
Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, 2002
Paper presented at 2001 Globalization Conference AAA - SG Berlin, 2001
In: Innovatives Produktions- und Technologiemanagement: festschrift für Bernd Kaluza. . ed. /Thorsten Blecker; Hans G. Gemünden. Berlin : Springer Science+Business Media 2001, p. 299-315
Paper presented at The 17th Annual IMP Conference at the Norwegian School of Management BI, 2001
København 2001, 26 p.
In: European Journal of Marketing, Vol. 36, No. 9/10, 2001, p. 1119-1139
Paper presented at The 17th Annual IMP Conference at the Norwegian School of Management BI, 2001
In: Understanding business markets: an interaction approach. . ed. /David Ford. London : South-Western college publishing 2001, p. 336-348
In: Management-Lexikon. ed. /Rolf Bühler. München : R. Oldenbourg Verlag 2001
In: Industrial Marketing Management, Vol. 30, No. 4, 2001, p. 365-377
In: Berlingske, 6.6.2024, p. 19
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København : Rig på viden 2023
In: Børsen, 23.2.2023, p. 7
Frederiksberg : CBS Executive 2022
Istanbul : Harvard Business Review Turkey 2022
In: Lærebog i bestyrelsesledelse. ed. /Steen Thomsen. København : Djøf Forlag 2021, p. 153-164
In: Økonomisk Ugebrev - Ledelse, 3.4.2020, p. 18
In: HBR Guide to Setting Your StrategyBoston : Harvard Business School Press 2020, p. 105-114 (Harvard Business Review Guides)
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Uden øget salg giver øget produktivitet ingen mening
Halvdelen af os dropper boghandleren
Over halvdelen fravælger boghandlerne
Ekspert: Der mangler kreativitet i branchen
Køkkenkrig lurer forude
Bogbranchen må tænke kreativt
Gyldendal tvinges til fyringer
Trægt bogmarked tvinger Gyldendal til fyringer
Store virksomheder skal på slankekur
Store danske virksomheder skal på skrump
DSB skrottede milliondyr Harry-afløser, inden den ramte skærmen
DSB skrottede reklamearbejde for millioner
Chefer fastlåst i sparekurs
Det er på grænsen til injurier
DSB beskyldes for reklamefrås
DSB i reklame-fråds?
DSB beskyldes for reklamefrås
Bogkrise og bogfest
Famlende forlag fanget i fortiden
Færre penge i danske bøger
Famlende forlag fanget i fortiden
Små forlag presses af verdens største
Små forlag presses af verdens største
Billige bøger truer bogbranchen
Forlag kæmper med at finde fodfæste
Billige bøger truer bogbranchen
Sig farvel til dine kunder og øg bundlinjen!
Hold CEO'en væk fra marketing
Hold CEO'en væk fra marketing
Op i mod Apple
Værft sælger de første to vidunderskibe
Kundedrevet innovation
Marketingudfordring
Væk med de dårlige kunder
Professor: Lykkeriddere skal stoppe krisesnakken
Dårlige kunder er stadig tabu: Kend din Six-Pack – seks typer kunder, hvor man bestemt ikke skal lege med de to af dem
Reaktioner fra Børsens læsere
Marketing begår selvmord ved ikke at have fokus på effektmåling
Marketing uden effektmåling er vanvittigt
Lønsomhed er et frememdord i marketing
Marketing på selvmordskurs
Aktuelle strategier for øget kundeorientering
Fyr eller blive fyret
Eksperter dumper Vækstforum
Professor: Øget produktivitet skal hentes i salget
Marketing 3.0 - mennesket i centrum
Milliarder at hente ved intelligente priser
CRM er ikke bare et IT-system
Handelsvirksomheder skal bruge kundeindsigt strategisk
Smid dårlige kunder ud
CMO Index: 8 spørgsmål til professoren
Mund-til-mund metoden giver den bedste omtale
Er du modig nok?
Three Thanks and a Warm Welcome
Vækstforum svigter dansk købmandskab
Virksomheder dumper Post Danmark
Arkitekter skal lære at lede
Netværk for salgets skyld
Mennesker mødes og netværk opstår
Year | Name of contractual partner | Type of activity |
2018-2020 | Weilbach AS | Board member |
2018-2024 |
Commit-Consult | Executive education and management consulting |
2018-2024 | Thomas Ritter Aps | Executive education and management consulting |
2022-2023 | Visionsoftware | Board member |