trsi

Department of Strategy and Innovation

Thomas
Ritter
Professor


Room: KIL/14.A-3.71
Tel:
+4538152121
, Mobile:
+45 31400062
E-mail: tr.si@cbs.dk
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Presentation

Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primary research areas
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
  • Business development
Social media
Link to this homepage
www.cbs.dk/en/staff/trsi
Courses
  • Forretningsudvikling (Master of Business Development)
  • Strategy Development (EMBA)
Other teaching activities

Executive teaching courses and programs for CBS Executive

Publications sorted by:
2024
Thomas Ritter; Carsten Lund Pedersen / Building Engagement Ambidexterity : A Call for Proftitioners and Pracfessors.
In: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . ed. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, p. 95-109 (How To Guides)
Book chapter > peer review
Carsten Lund Pedersen; Thomas Ritter / Digital Authenticity : Towards a Research Agenda for the AI-driven Fifth Phase of Digitalization in Business-to-business Marketing.
In: Industrial Marketing Management, Vol. 123, 11.2024, p. 162-172
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Firing the Right Customers is Good Business
In: MIT Sloan Management Review, 30.1.2024
Journal article > peer review
Michael Ehret; Wesley J. Johnston; Thomas Ritter / From Buying Centers to Buying Ecosystems : Advancing the B2B Research Journey.
In: Industrial Marketing Management, Vol. 117, 2024, 7 p., p. A10-A16
Editorial > peer review
Thomas Ritter; Carsten Lund Pedersen / Is Segmentation a Theory? : Improving the Theoretical Basis of a Foundational Concept in Business-to-business Marketing.
In: Industrial Marketing Management, Vol. 116, 1.2024, p. 82-92
Journal article > peer review
Achim Walter; Nicole Coviello; Monika Sienknecht; Thomas Ritter / Leveraging the Lab : How Pre-founding R&D Collaboration Influences the Internationalization Timing of Academic Spin-offs.
In: Entrepreneurship: Theory and Practice, Vol. 48, No. 1, 1.2024, p. 71-103
Journal article > peer review
Christopher Lettl; Thomas Ritter; Carsten Lund Pedersen / The Open Organization
In: Designing Adaptive Organizations. ed. /Charles C. Snow; Øystein D. Fjeldstad. Cambridge : Cambridge University Press 2024, p. 23-35
Book chapter > peer review
Thomas Ritter; Achim Walter / Value Creation in Business-to-Business Relationships
In: Elgar Encyclopedia of Pricing. ed. /Andreas Hinterhuber. Cheltenham : Edward Elgar Publishing 2024, p. 313-315 (Elgar Encyclopedias in Business and Management series)
Encyclopedia chapter > peer review
2023
Thomas Ritter; Flemming Poulfelt / Danske virksomhedslederes udfordringer anno 2023 : Strategiske dilemmaer i usikre tider.
Frederiksberg : Copenhagen Business School, CBS 2023, 17 p.
Report
Christina Merolli Poulsen; Thomas Ritter / Dilemmahåndtering i bestyrelser og direktioner : En inspirationsguide.
Frederiksberg : Copenhagen Business School, CBS 2023, 8 p.
Report
More results... (total 191 results)
Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018-2020 Weilbach AS Board member

2018-2024

Commit-Consult  Executive education and management consulting
2018-2024 Thomas Ritter Aps Executive education and management consulting
2022-2023 Visionsoftware  Board member