PUBLIC LECTURE - MAXWELL MCCOMBS: "Agenda setting of sustainability in the new media landscape"

The CBS Sustainability Platform would like to invite you to join this public lecture by Maxwell McCombs, Professor Emeritus University of Texas on 15 April 2013 from 09:00-10:00.

Maxwell McCombs is internationally recognized for his research on the agenda-setting role of mass communication, the influence of the media on the focus of public attention. Since the original Chapel Hill study with his colleague Donald Shaw coined the term "agenda setting" in 1968, more than 400 studies of agenda setting have been conducted worldwide. In 2011 McCombs and Shaw were awarded the Helen Dinerman Award of the World Association for Public Opinion Research for their continuing work in this area.

McCombs' book, Setting the Agenda: The Mass Media and Public Opinion, was published in the fall of 2004 by Polity Press in Cambridge, England, and has been translated into Spanish, Chinese, Korean, Portuguese, Polish, Swedish, and Czech.  Organizing the vast literature on agenda setting into five ongoing phases of research that detail the formation of public opinion, this book has been described as the Gray's Anatomy of agenda-setting theory.

McCombs also is the co-author of The News and Public Opinion: Media effects on civic life published by Polity Press in 2011. His co-authors are Lance Holbert, Spiro Kiousis and Wayne Wanta.

Some of his recent research focuses on issues of sustainability and CSR, which he will present at the public lecture at CBS.

McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. He also has been a visiting professor at the University of Vienna and at Catholic University and Diego Portales University in Santiago, Chile.

In his public lecture  McCombs will address new developments in the research area of agenda setting with particular emphasis on sustainability and the new media landscape.  ]

We look forward to seeing you!

Programme:

09.00-09.10 - Welcome by Assistant Professor Michael Etter

09.10-09.50 – Public lecture by Maxwell McCombs