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My primary interests are market analysis, marketing and strategy, and I both teach and supervise in these fields. My strength lies in combining the academic approach with the more practical approaches of doing business. My career in the consultancy business has given me significant experience in this regard: I have held different positions as both consultant and senior consultant, and since 2011 I have been running my own consulting firm.
I have held a part-time position at CBS since 1999, beside my primary professional career. Throughout the years I have taught market analysis, marketing and strategy and supervised bachelor’s and master’s theses in these fields. In my professional career, I have been working with analysis, statistics, customer experience, sales and marketing. In terms of formal education, my degree is a cand.merc. EMF (MSc in Business Administration) from 1996 from CBS.
I supervise in the fields of market analysis, customer experience, marketing and strategy, and I have significant experience with both lecturing and small class teaching within these fields.