svwmarktg
Department of Marketing
![](https://www.cbs.dk/files/cbs.dk/styles/medium/public/20140319-wednesday-19-1535-svw.marktg.jpg?itok=xliSwdaP)
Sylvia achieved her doctoral degree at the University of Innsbruck (Austria), where she also held different academic positions between 2006 and 2014. She gained international experience as visiting scholar at Boston College (MA, USA) and as Erwin Schrödinger Post-Doctoral Fellow at Copenhagen Business School (Denmark).
Sylvia’s main research interests are in the fields of branding, interpretative consumer research, and qualitative method development. Her research has been published in renowned academic journals (e.g., Tourism Management, Journal of Business Ethics, Journal of Business Research, Psychology and Marketing,) and has been awarded international prices (e.g., Social Science Space Impact Contest winner 2020; Young Researcher Award 2013 of the "Wissenschaftliche Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e. V."; German Market Research Award 2012).
Sylvia shows active engagement in the international academic community as Associate Editor for Marketing at the European Management Journal, as organizer/chair of the EMAC Climber Community (https://www.emac-online.org/intrest-groups/emac-climber-community), as co-chair of the French Austrian German Workshop on Consumer Behavior, and as regular reviewer for various marketing journals.
- Brands as social, processual phenomena
- Multi-stakeholder brand co-creation
- Brand experience
- Cognitive brand representation and retrieval
- Brand relationships and identity work over the life course and in life transitions
- Experiential luxury and brands
- Qualitative method development and comparison
Courses for CBS students
- Applied Strategic Brand Management (summer term – blended course)
- New Frontiers in Branding: From static to dynamic branding approaches (winter term - online course)
- Perspectives in Strategic Brand Management (winter term – blended course)
Courses for CBS staff
- Crash Course in Online Learning Activities (for CBS staff – see teach.cbs.dk)
- Supervision of Master and PhD theses related to the above stated areas of primary research interest.
- Supervision of Assistant Professors in the CBS Assistant Professor Program (APP)
- Teaching accreditation: HEA Senior Fellow (SFHEA)
Leban, M., Uth Thomsen, T, von Wallpach, S. & Voyer, B.G. (forthcoming). Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics.
Uth Thomsen, T., Holmqvist, J., von Wallpach, S., Hemetsberger, A. & Belk, R.W. (2020). Conceptualizing unconventional luxury. Journal of Business Research, 116(8), 441-445.
von Wallpach, S., Hemetsberger, A., Uth Thomsen, T. & Belk, R.W. (2020). Moments of luxury: A qualitative account of the experiential essence of luxury. Journal of Business Research, 116(8), 491-502.
Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. (2019). How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April), 197-212.
Vallaster, C. & von Wallpach, S. (2018). Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984-1006.
Wider, S., von Wallpach, S. & Mühlbacher, H. (2018). Brand management: Unveiling the delusion of control. European Management Journal, 36(3), 301-305.
von Wallpach, S., Hemetsberger, A. & Espersen, P. (2017). Performing identities: Processes of brand and stakeholder identity co-construction. Journal of Business Research, 70C, 443-452.
von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H. (2017). Co-creating stakeholder and brand identities: Introduction to the special section. Journal of Business Research, 70C, 395-398.
Koll, O. & von Wallpach, S. (2014). Intended brand associations: Do they really drive consumer response? Journal of Business Research, 67(7), 1501–1507.
von Wallpach, S. & Kreuzer, M. (2013). Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. Journal of Business Research. 66(9), 1325-1331. www.multisensorysculpting.com
Vallaster, C. & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505-1515.
Koll, O., von Wallpach, S. & Kreuzer, M. (2010). Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages. Psychology and Marketing, 27(6), 584-602.
Cheltenham : Edward Elgar Publishing 2024, 436 p.
In: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . ed. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, p. xxii-xxxi
In: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . ed. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, p. 337–356
In: European Management Journal, Vol. 41, No. 3, 6.2023, p. 437-444
Abstract from 4th Brand Meaning Network Meeting, 2023
In: European Management Journal, Vol. 40, No. 4, 2022, 8 p., p. 459-466
In: The Routledge Companion to Corporate Branding. ed. /Oriol Iglesias; Nicholas Ind; Majken Schultz. Abingdon : Routledge 2022, p. 111-130 (Routledge Companions in Business, Management and Marketing)
In: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . ed. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, p. xxiv–xxxiv
Cheltenham : Edward Elgar Publishing 2022, 448 p.
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. 115–122
In: Journal of Business Research, Vol. 116, 2020, 5 p., p. 441-445
In: Journal of Business Research, Vol. 116, 8.2020, p. 491-502
In: International Marketing Review, Vol. 37, No. 6, 2020, p. 1013-1049
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
In: Nonprofit Quarterly, Vol. 26, No. 2, 2019, p. 24-28
In: European Management Journal, Vol. 37, No. 3, 2019, 6 p., p. 245-250
In: Transfer - Werbeforschung & Praxis, Vol. 65, No. 1, 2019, p. 57-60
In: TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. . ed. /Anders Michelsen; Frauke Wiegand. Liverpool : Liverpool University Press 2019, p. 235-250
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: European Management Journal, Vol. 36, No. 3, 6.2018, p. 301-305
In: Nonprofit and Voluntary Sector Quarterly, Vol. 47, No. 5, 10.2018, p. 984–1006
Abstract from 13th Global Brand Conference 2018, 2018
In: Journal of Business Research, Vol. 91, 10.2018, p. 334-341
Abstract from 49th Annual Conference of the Association for Consumer Research. ACR 2018, 2018
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: Cities, Vol. 80, 10.2018, p. 53-60
In: Journal of Business Research, Vol. 70, 2017, 4 p., p. 395–398
In: Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria : International Society for Quality-of-Life Studies 2017, 1 p.
Paper presented at 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation , 2017
In: Journal of Business Research, Vol. 70, 1.2017, p. 443-452
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: 2016 Global Marketing Conference at Hong Kong Proceedings. ed. /Juran Kim. Changwon : Global Alliance of Marketing & Management Associations 2016, p. 620-631
In: QRCA VIEWS Magazine, Vol. 15, No. 2, 2016, p. 44-47
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Abstract from The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
In: Proceedings of the 14th International Conference Marketing Trends 2015 Paris. ed. /Jean-Claude Andreani; Umberto Collesei. Brussels : European Marketing Academy. EMAC 2015
Paper presented at The 44th EMAC Annual Conference 2015, 2015
In: Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. . ed. /Sabine Marinescu; Janina Poesch. Stuttgart : Avedition 2015, p. 6-8
Abstract from Brand Camp 3, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
In: Advances in Consumer Research, Vol. 43, 46th Annual Conference of the Association for Consumer Research. ACR 2015, 2015, 6 p., p. 368-373
In: Südtiroler Wirtschaftszeitung, Vol. 47, No. 14, 2014
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014Paris2014
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Journal of Business Research, Vol. 67, No. 7, 2014, p. 1501–1507
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : European Marketing Academy. EMAC 2014 (Proceedings of the European Marketing Academy)
In: Proceedings of the Consumer Culture Theory Conference 2014. ed. /Henri Wiijo; Anastasia Seregina. Helsinki : Aalto University 2014, 3 p.
In: Marketing - Zeitschrift fur Forschung und Praxis, Vol. 35, No. 1, 2013, p. 40-49
2013
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1505–1515
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2.10.2013 (Proceedings of the European Marketing Academy)
Abstract from Brand Camp 2, 2013
In: Journal of Business Research, Vol. 66, No. 9, 2013, p. 1325–1331
Abstract from The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
In: 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. . ed. /Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC 2013 (Proceedings of the European Marketing Academy)
In: Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012Innsbruck : University of Innsbruck 2012
In: Advances in Consumer Research, Vol. 40, 2012, p. 483-489
Poster session presented at The 41th EMAC Annual Conference 2012, 2012
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
In: Kongress Special: Beiträge aus dem Wettbewerb zum Best Paper auf dem 47. Kongress der Deutschen Marktforschung. . ed. /Ulrikke Schöneberg. www : BVM 2012, p. 28-31
In: Proceedings of the 41st EMAC Annual Conference . ed. /Paulo Rita. Brussels : European Marketing Academy. EMAC 2012 (Proceedings of the European Marketing Academy)
Paper presented at The 7th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2011, 2011
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
In: Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. . ed. /Naomi Mandel; David Silvera; Maura Scott. Atlanta, GA : Society for Consumer Psychology 2011, p. 389-391
Abstract from Brand Camp 1, 2011
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 25.5.2011
In: Marketing ZFP - Journal of Research and Management, No. 1/11, 2011, p. 57-67
In: Proceedings of the French-Austrian-German-Workshop on Consumer BehaviourInnsbruck2010
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
In: Psychology & Marketing, Vol. 27, No. 6, 2010, p. 584-602
In: Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment. . ed. /Eun Young Kim . Gyeongnam : Korean Academy of Marketing Science 2010
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
In: Case Study Research: Theory, Methods and Practice. . ed. /Arch Woodside. Bradford : Emerald Group Publishing 2010, p. 157-188
Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
In: Journal of Product and Brand Management, Vol. 18, No. 5, 2009, p. 338-345
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
In: Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. . ed. /Mark S. Glynn; Arch G. Woodside. Bingley : Emerald Group Publishing 2009, p. 389-428 (Advances in Business Marketing and Purchasing, Vol. 15)
In: Proceedings of the 2008 AMS Cultural Perspectives in Marketing ConferenceNew York : AMS Press Inc. 2008
Abstract from The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, 2008
In: Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. . ed. /Halldór Örn Engilbertsson. Brussels : European Marketing Academy. EMAC 2007 (Proceedings of the European Marketing Academy)
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham : University of Birmingham Press 2007
In: Werteorientierte Unternehmensführung in Theorie und Praxis II. ed. /Wolf R. Böhnisch; Gerhard Reber; Gerlinde Leichtfried; Doris Hechenberger. Frankfurt am Main : Peter Lang 2007, p. 175-204
In: Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . Birmingham : University of Birmingham Press 2006
London : SAGE Publications 2.2020
In: EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2017
In: EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. . ed. /Gerrit Van Buggen. Brussels : European Marketing Academy. EMAC 2016, p. 15
In: Heimat & Welt, No. okt, 10.2015
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Die multi-sensorische Marke
Die multi-sensorische Marke: Interview mit Dr. Sylvia von Wallpach und Dr. Maria Kreuzer, pp. 172-175
- Advance HE accreditor