Robots are changing the game of business

Entrepreneurship can gain momentum with robots shredding the mechanics and gaining social skills.

Denmark is amongst those economies that pursue a future where the competitive advantage is a question of knowledge-intensive solutions. But also, innovations to problems we presently don’t know we have, or innovations that simply open up new possibilities for living for people and thus change our lives - such a future is also dependent on how knowledge, imagination, collective creativity and design skills are combined in new ways.

Professor and Academic Director of the Entrepreneurship Platform at CBS, who has arranged the workshop, Daniel Hjorth, talks about a new tendency in robots as interesting in a future perspective:

“What is new here is that these robots are acquiring a social function or you could say a social role. Their interactive capacity has dramatically increased. No doubt as a result of software developments within gaming and web-based, mass-communication interfaces", says Daniel Hjorth.

Robots thus seem to have acquired a capacity for solving social, relational challenges more and more. Is this an area where we will see entrepreneurial activity in the future? Are we looking towards business ideas that rely on robotic agency - the interactive capacity of complex machine-based materialisations of quasi-agency or artificial intelligence? Is this an area where Danish design tradition will matter?

“It seems clear that a future of robot-based entrepreneurship represents an extraordinarily complex challenge for inter-disciplinary, thinking and work. Like never before, engineers, programmers, sociologists, business experts, group dynamic experts, communication experts, and designers (amongst other professions) are needed in order to make robots help people solve problems in new ways,” says Daniel Hjorth and invites to workshop.

Read more and sign up for this event by registering with IDA here

For further information contact professor Daniel Hjorth