Brands With a Conscience: Experience the new international brand agenda

Learn how to balance economic growth, conscious leadership, and social responsibility. In the new book Brands With a Conscience, the international branding think tank Medinge Group promotes the need for conscious brands. Join the Brands with a Conscience conference in Copenhagen to experience the international experts, brand practitioners and business cases. Among the speakers are Nicholas Ind (Oslo School of Management), Mikkel Skott Olsen (Velux) Simon Paterson (Paterson Associates),  Nikolaj Stagis (Stagis), and Mogens Bjerre (CBS) who will explain why businesses should become more humane and conscious in order to help their businesses prosper and humanity to progress.

Program:


Who is Medinge Group and “Brands with a Conscience”

Nicholas Ind, Professor at Oslo School of Management
Sandra Horlings, Brand- & Strategy Consultant at Wonderwings

The evolution of the branding discipline

Mogens Bjerre, Associate Professor at Copenhagen Business School

Why should brands have a conscience?

Nicholas Ind, Professor at Oslo School of Management

Authentic brands and the importance of corporate purpose

Nikolaj Stagis, Brand expert & CEO at Stagis A/S

Chocolonely: How to build a brand with a conscience

Maurice Dekkers, Owner of Tony’s Chocolonely

Managing business and consciousness

Mikkel Skott Olsen, Head of Corporate Responsibility at Velux

John Lewis: Partnerships and a conscious and humanity-based brand and business model

Simon Paterson, Strategic Brand Consultant at Paterson Associates

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Free for students