Business as Unusual – Cross-Sector Collaboration for Humanitarian Action
“Future business leaders need to realise that sustainable business practices do not end at their own front door. It is therefore crucial to understand collaborative engagement between the private sector and humanitarian actors.” Andreas Rasche, Professor of Business in Society, CBS Centre for Sustainability, Copenhagen Business School
You are invited to join the CBS Centre for Sustainability for the launch of a teaching case by CBS researchers Verena Girschik, Jasper Hotho and Andreas Rasche about Partnering for Change: A cross-sector partnership between Novo Nordisk, the International Committee of the Red Cross (ICRC) and the Danish Red Cross (DRC). Andreas Rasche will host the webinar and speakers will include Peter Klansø from the DRC, Mette Morsing from the UN Global Compact and Soraya Ramoul from Novo Nordisk.
Partnering for Change (P4C)
The partnership was formed in 2018 between the ICRC, DRC and Novo Nordisk to tackle the growing issue of non-communicable diseases (NCDs) affecting millions of people in humanitarian crises worldwide. It represents an unusual cross-sector collaboration between the private sector and humanitarian organisations. The three organisations have united around a common vision that all people affected by humanitarian crises should have access to the NCD care they need, no matter where they are.
About the webinar
Copenhagen Business School (CBS) has developed a teaching case about the P4C partnership. The case will be made available worldwide to teach tertiary education students about cross-sector partnerships as a means to address some of the big issues facing society, like noncommunicable diseases in humanitarian crises. The webinar launching the teaching case will share the background to the partnership’s formation, which is unusual in the sense that business-humanitarian collaborations must navigate challenges around ethics and effectiveness. The three panellists will also reflect on how businesses and humanitarian actors can learn from the experiences gained so far throughout the P4C collaboration.
The speakers
Soraya Ramoul, Senior Director Global Access to Care, Corporate Public Affairs & Sustainability, Novo Nordisk
Soraya Ramoul drives Novo Nordisk’s efforts to improve access to diabetes care for underserved populations through a range of initiatives and partnerships, such as P4C. Before she joined Novo Nordisk in 2001, Soraya Ramoul was a legal advisor for various global companies on human rights and business issues. She holds a post graduate degree in International Law from France.
Peter Klansø, International Director, DRC
Peter Klansø has more than 30 years of experience in the humanitarian sector and in December 2020, he was appointed the International Director of the DRC. Prior to this, he held the position as Programme Director at the Danish Refugee Council, while also previously having held various other positions at the Council over the years such as Regional Director for the Middle East and the Horn of Africa. In addition, he worked at UNICEF in both the headquarters and field level where he was deployed to Senegal. His academic background is in cultural sociology.
Mette Morsing, Global Head of PRME (Principles of Responsible Management Education), UN Global Compact Before joining the UN Global Compact in 2020, Mette was the Mistra Chair of Sustainable Markets and Executive Director of Misum: Mistra Center for Sustainable Markets at Stockholm School of Economics (Sweden). She was the Founding Director of CBS Center for Corporate Social Responsibility in 2002, and she was the Academic Director of CBS Sustainability Platform 2011-2016 with the assignment to integrate sustainability across fifteen academic departments. Morsing has held a large number of advisory and honorary positions in corporate councils and policy committees on issues related to sustainability and, for almost two decades, she has been teaching sustainability-related topics at undergraduate, graduate, PhD and MBA executive programmes.