PhD defence: Shama Patel

In order to obtain the PhD degree, Shama Patel has submitted her thesis entitled: 

The Summer of 2020: Situating Digital Media in Scaling Affective Contagion:

A Case of the George Floyd Video

In studying the affective response to the George Floyd video that catalyzed world-wide protests in the summer of 2020, this dissertation situates digital media as agentic in scaling an affective contagion. In articulating three phases of scaling - affectivity, mutativity, and mobility – it helps explicate why certain digital media scale affective contagions with global effects while others do not. Incorporating concepts developed by Deleuze and Guattari, the dissertation also presents material-affective assemblage thinking as a novel theoretical lens and digital epidemiography as a novel research method in the study of affective contagions at scale.

Primary Supervisor:
Associate Professor Abayomi Baiyere

Department of Digitalization

Copenhagen Business School

Secondary Supervisor:

Associate Professor Christian Garmann Johnsen

Department of Business Humanities and Law

Copenhagen Business School

Assessment Committee:

Associate Professor Mads Bødker (Chair)

Department of Digitalization

Copenhagen Business School

Professor François-Xavier de Vaujany

Dauphine Recherches en Management

Université Paris Dauphine

Professor Natalia Levina

Leonard N. Stern School of Business

New York University

Thesis:
The thesis will be available from research.cbs.dk

Reception:
The CBS PhD School will host a reception, which will take place immediately after the defence in FUHU (third floor above the canteen).