Business Model Development in Changing Business Environments
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By Kajsa Ahlgren and Jessica Lagerstedt (Lund University) Mar 8th from 12-1 AM (Room PH18B S.023)
This paper discusses multiple cases of business model development in four solar companies on two distinct markets undergoing conditional changes. Here we examine how business models for distributed solar energy develop. In this article we provide empirical evidence that confirm and support the ideas of a contingency framework on business model dynamics that have been advanced in previous literature. We furthermore propose an extension of the framework, showing that, in condition of hyper competition, to attain customer agility the customer interface can also be adapted, leading to fine-tuned understanding of customer needs. Jointly, the findings in this paper provide new insights on business models for sustainability in general and distributed solar energy in particular.
Please join us on Tuesday 8th Mar, 12:00-13:00 in Porcelænshaven, (PH18B S.023). Kajsa Ahlgren and Jessica Lagerstedt will shortly present their paper and participants are encouraged to give feedback and comments on how the paper could be improved. It is strongly advised to read the paper beforehand in order to have an efficient and interesting time during this session of Brown Bags.
If you are planning to attend the meeting, please reserve a seat and a sandwich by contacting Egle on esa.ikl@cbs.dk. Moreover, by reserving the seat, you will receive a copy of the research paper. |
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