New Textbook: Industrial Marketing

New Textbook: Industrial Marketing

Together with colleagues Thomas Fotiadis, George J. Siomkos, Christina Öberg, and Dimitris Folinas, Professor Adam Lindgreen has published an introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices, and corporate social responsibility.

The textbook includes topics including the marketing philosophy on industrial markets; the characteristics of industrial markets; the marketing mix and the product life cycle; the issues surrounding distribution and operations including value creation, business relationships, and networks; and case studies and mini case studies (vignettes).

The textbook is published through SAGE. Follow this link.