Outcompeted by Danish students

Case Competition in Singapore

First place, the prize for best presentation and a prize awarded by coaches from all over the world. This was packed in the suitcases of three CBS students when they returned home from Singapore where they had participated in the international competition, Apex Business IT Case Competition.

Students from 11 countries have been testing their academic skills in a 24-hour competition. Which team can come up with the best possible solution to the strategic challenge posed by this year’s case company?

The three CBS students Christian Øhrgaard, Theis Malmborg and Stephan Brostrøm came up with the best solution and took first prize. Ironically, the Danish students went to Singapore to find out that this year’s case company was the Danish wind power company Vestas.

Danish suggestion for Danish company

75 per cent of the company’s employees are Danish, so this competition gave Vestas the opportunity to receive input from other parts of the world. Still, they went home with a Danish suggestion.

Vestas IT Group needed a proposal for adjustments to their strategy, so that it supports Vestas’ overall strategy to become a world leading wind power company.

- I had picked out two students of Business Administration and Computer Science and one IBP student, as it is my experience that a mixed team is in a very strong position, says Senior Adviser and CBS Case Coach Stephanie Hadler who joined the team in Singapore.

Apex Business IT Case Competition

16 universities from the Philippines, Turkey, Canada and other countries participated in the competition. The competition takes 24 hours, and the teams are reduced to one single team through three rounds. Denmark was represented by two teams. Apart from CBS, Aarhus School of Business, University of Aarhus, participated in the competition.

The jury consists of businessmen from Vestas, IBM, SAP, Microsoft and DHL.