A comprehensive reference resource that covers the fundamentals of statistical methodology and theory as well as applications of statistics in all fields
Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position.
Find information on brand identity, brand awareness, brand outlook, and much more.
Reference work containing in-depth articles on statistics, including data mining, time series analyses, psychometrics, econometrics, and applied industry statistics.