Is Mc Donald’s responsible for American Obesity?
James O´Rourke will give a lecture on "Aligning Corporate Reputation with Brand", while James Rubin will go through a case study on McDonald´s Corporation with a starting point in "Who is reponsible for America´s Obesity?"
The two American professors both have great expertise within corporate communication, reputation management and media relations. With backgrounds as communicational advisors for large companies, they have also worked intensively with development of cases for education in corporate communication and management.
The case study
"Mc Donald´s Corporation: Who is responsible for America´s Obesity?"
can be ordered by contacting Professor Anne-Marie Søderberg, Department of Intercultural Communication and Management on e-mail: