The mundanity of children’s consumerism

Seminar with Valérie-Inés de La Ville, Director of the European Center for Children’s Products (CEPE), France

Tuesday, November 9, 2004 - 14:00 to 16:00

Center for Marketing Communication invites to a seminar with Valérie-Inés de La Ville, Director of the European Center for Children’s Products (CEPE), France.

Valérie-Inés de La Ville will consider the conditions that lead to the emergence of a new category for managerial action in contemporary society: the child as a consumer.

Valérie-Inés de La Ville is professor in organisation studies and business policy at the Business Administration Department (I.A.E.) of the University of Poitiers (France) where she has created the EuropeanCenter for Children’s Products (CEPE), a training and research unit focusing on children-orientated markets since 1997.

Participation: Please, notify at the latest Monday November 8th 2004 via e-mail to Ina A. Mance:

iam.marktg@cbs.dk. Please, state name, title and e-address of the participants.

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 11/09/2004