Users as innovators

Professional Seminar by Honorary Doctor Eric von Hippel, Professor, Management of Innovation and Entrepreneurship, MIT Sloan School of Management.

'Users as innovators'

In our Internet age, product development is rapidly shifting away from product manufacturers to leading-edge product users and user innovation communities. Company innovation practices and government policies must adapt. Denmark is leading the way.

Programme

13.00-13.45

'Users as innovators' by Eric von Hippel, Honorary Doctor, CBS, Professor, Management of Innovation and Entrepreneurship, MIT Sloan School of Management

14.00-14.45

'Research on converting user innovation into new products' by Christoph Hienerth Associate Professor, Department of Industrial Economics and Strategy, CBS

'Learning from user innovation at Coloplast' by Peter Kragh Senior Project Manager, MBA Responsible, Voice of Customer Research in Front End Innovation, Ostomy Care Division, Coloplast A/S

The Professional Seminar is part of the CBS Annual Celebration 2007.

Registration:

Participants in the CBS Annual Celebration who have signed up for the seminar, are already registered and need do no further. We ask all others who want to participate in the seminar to contact Niels W. Hammerich on email: nwh.ivs@cbs.dk

We look forward to your participation.

Regards,

Peter Lotz, Head of Department

Department of Industrial Economics and Strategy