Visual aesthetics in human-computer interaction: Justification and findings by Noam Tractinsky

Noam Tractinsky is one of the first scholars to have studied the visual aesthetics of information technology. His work (with Marc Hassenzahl) on the concept of “user experience” is one of the most cited in the field.  Noam’s main research interests relate to human use of information technology. He has published in top-ranked journals and conferences in the fields of management of information systems (e.g. MISQ journal, ICIS conference) and human-computer interaction (e.g. HCI journal, CHI conference). He has been an Associate Editor of Behavior & information technology and is currently on the editorial board of the AIS transactions of HCI. Noam is an Associate Professor at the Department of Information Systems Engineering, Ben-Gurion University of the Negev, Beer Sheva, Israel.