CBS Executive Event: SAS Group’s CEO on Leadership
– When it comes to leadership in turbulent times of change, Jørgen Lindegaard, President and CEO of SAS Group, is the obvious role model in the global aviation industry. Determined to transform SAS into the “most efficient network airline in Europe”, Lindegaard has successfully steered the airline through a series of restructuring programs. At a recent CBS Executive Event
Lindegaard shared his insights and experiences on change management.
The dynamics in the aviation industry and the rules of competition have changed drastically. Managing the resources efficiently and satisfying the needs of the market have become imperative for success. Lindegaard emphasized the importance of communication and working closely with the people within the organization in enacting and sustaining the transformation process. Lindegaard also expanded on the process of establishing independent airline units within the group in Denmark, Norway and Sweden, bringing the airline closer too the customers, serving the home market better and achieving clearer accountability for results.
CBS is closely linked with the international business community. CBS Executive Events are held regularly to bring renowned international business leaders and academia to share management insights and experiences with students, alumni and corporate relations of the CBS network.
Copenhagen
BusinessSchool (CBS) is the leading post-graduate business school in Northern Europe. Founded in 1917, the School is designed to develop highly qualified people for the business sector. CBS is accredited by the European Foundation for Management Development (EFMD) and is a member of CEMS (Community of European Management Schools) and PIM (Partnership in International Management).
At the cutting edge of life-long learning for executives and professionals, CBS Executive at CopenhagenBusinessSchool offers an array of executive master’s programs including full time MBA, Executive MBA, as well as programs in building and construction, corporate communication, health management, management development, shipping and logistics, and Doctor of Business Administration. The programs are research based and are geared to prepare participants with the knowledge and skills for strategic leadership in the global environment.
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