When is a business global?

Christian Geisler Asmussen honoured

How do you measure the geographic extent of a business in order to establish whether it is global? Associate Professor Christian Geisler Asmussen is offering his take on this, and he has just won an award as the most promising researcher under 40 at the Academy of International Business conference in Indiana, USA.

A stamp of approval

Christian Geisler Asmussen participated with the article ”Local, Regional or Global? Quantifying MNC Geographic Scope” and was chosen among more than 700 researchers participating in the conference.

- It is a prestigious honour to win and I take it as a stamp of approval of the work that I have done, says Christian Geisler Asmussen.

Not even the biggest companies are global

In the winner article Christian Geisler Asmussen creates a number of models that make it possible to evaluate businesses in relation to globalisation. He does so with a theoretically based index that normalises the internationalising of the businesses in relation to the variables of the economical markets.

The results show that even the largest multinational businesses are far from globalised, because there is still a strong home geographical focus on the companies’ country of origin and nearby markets.

Read the entire article in the attached file.

The Haynes Prize

Every year The Academy of International Business Foundation and the Eldridge Haynes Memorial Trust award “the Haynes Prize” for best article, written by a researcher under 40 years of age. All the articles accepted for the conference, with an author filling the age criteria, enter the contest. An independent committee goes through the nominees and chooses the winner article.