Winners of the case competition
Danish communication students competed for 24 hours – we now have a winner
They had 24 hours. Then it was time to come up with a solution in this year's case competition for communication students. Danish communication students competed for 24 hours – we now have a winner
Four CBS students won the award:Julie Pescettine, MSc student in Business Administration and Communication and Allan Gaarde, Steffen Agerholm Krog and Sofie Læssøe Nielsen, all MSc students in Business Administration and Organisational Communication.
Praise and good advice
The group had the best communication strategy, and an implementable strategy. They formulated an original and creative concept and followed up with a concrete plan of action. Their presentation was professional and consistent.
The chairman of the jury had some advice for all the participants.
- We are very impressed by the high standard of this competition. There were so many good and different ideas and solutions to this problem. However, we would encourage the participants to work harder on their oral presentations. And it would be great if they put more focus on the global factor and to make the ideas operational, said Professor Timothy Clark from the Durham University, Chairman of the jury.
An inspiration to ColoplastDansk Kommunikationsforening, Unge Kommunikatører and CBS have started this case competition that will provide the increasing number of communication students with an opportunity to test their theoretical knowledge on a real business case.
Coloplast presented a number of challenges that they have experienced on the global market, and Senior Vice President Anders Monrad Rendtorff was very happy with all the good ideas and the enthusiasm he saw.
- We will definitely be able to use some of the ideas in Coloplast, he said.
The jury
The jury was composed of Communications Director Anne Villemoes, Danish Crown, Head of Corporate Communication Anders Schroll, Lundbeck, Managing Director Kristian Eiberg, RelationsPeople, Professor Anne-Marie Søderberg, CBS, Professor PhD Timothy Clark, Durham Business School, Durham University, UK, Programme Director and Associate Professor, PhD Karl-Heinz Pogner, CBS, Chairman in Dansk Kommunikationsforening and Communications Director in Danish Red Cross, Tina Donnerborg and Chairman of Unge Kommunikatører, Anne Mette Nielsen.