New book on Challenges for Communication Management and Public Relations in International Mergers and Acquisitions

In April last year Anne-Marie Søderberg, Martine Cardel Gertsen attended the International Conference ECON PR 2010 (http://www.econpr.com).

03/22/2011

In April last year Anne-Marie Soederberg, Martine Cardel Gertsen attended the International Conference ECON PR 2010 (http://www.econpr.com).

Anne-Marie Søderberg was invited to give a key note speech on 'Communicative and Cultural Challenges in Managing International Mergers and Acquisitions', and Martine Cardel Gertsen presented their joint paper ' Together We Are stronger '- A case study of Carlsberg's Strategic Concept' winning behaviors in-the wake of a series of international acquisitions.

It is these two presentations that are rewritten into chapters. The book, which contains contributions from a number of European merger and communication researchers, is edited by the Polish professor Ryszard Ławniczak, Head of Department of Economic Journalism and Public Relations at Poznan University of Economics.

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 03/22/2011