New book on Challenges for Communication Management and Public Relations in International Mergers and Acquisitions

In April last year Anne-Marie Soederberg, Martine Cardel Gertsen attended the International Conference ECON PR 2010 (http://www.econpr.com).

Anne-Marie Søderberg was invited to give a key note speech on 'Communicative and Cultural Challenges in Managing International Mergers and Acquisitions', and Martine Cardel Gertsen presented their joint paper ' Together We Are stronger '- A case study of Carlsberg's Strategic Concept' winning behaviors in-the wake of a series of international acquisitions.

It is these two presentations that are rewritten into chapters. The book, which contains contributions from a number of European merger and communication researchers, is edited by the Polish professor Ryszard Ławniczak, Head of Department of Economic Journalism and Public Relations at Poznan University of Economics.