lgmarktg
Department of Marketing
Lars
Grønholdt
Associate professor emeritus
Room:
Outside campus
E-mail:
lg.marktg@cbs.dk
244472
Presentation
Lars Grønholdt holds a MSc in Economics and Business Administration and a PhD in Marketing from CBS. For eight years he was Professor at the Department of Marketing. Prior to the position at the Department of Marketing, Lars Grønholdt was Associate Professor at the Department of Theoretical Statistics, CBS, and for several years, he was appointed as Head of Department. His research has been published in scholarly journals including Journal of Advertising Research, International Journal of Advertising, International Journal of Market Research, Marketing Review, International Journal of Business Performance, Measuring Business Excellence, Total Quality Management and Business Excellence, International Journal of Quality and Social Sciences.
Lars Grønholdt's articles have obtained more than 2,500 citations.
Academic awards
1984 The Tietgen Gold Medal, a prize for researchers in business studies.
2009 Best Paper Award: “How quality and service drive brand Equity”
(by Anne Martensen and Lars Grønholdt),
Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS),
Verona, Italy, 27-29 August 2009. Verona, Italy: Verona University, Lund University and
Linköping University, Sweden.
2014-2015 Most Read Article Award: The article “The relationship between customer satisfaction
and loyalty: Cross-industry differences” (by Lars Grønholdt, Anne Martensen and
Kai Kristensen), Total Quality Management, Vol. 11, No. 4/5/6, 2000, pp. 509-514,
is awarded as the most read article in the journal from publication data based on
full-text and pdf views.
2015 Best Reviewer Award of the Total Quality Management and Business Excellence journal
in the period 2010 to 2014.
2015 Best Paper Award: “The effect of received word-of-mouth on consumer emotions and
choice: Findings from a service industry” (by Anne Martensen and Lars Grønholdt),
Proceedings of the 18th QMOD International Conference on Quality and Service
Sciences (ICQSS), Yonsei University, Seoul, Korea, 12-14 October 2015.
Seoul, Korea: Yonsei University, Seoul, Korea, Lund University and
Linköping University, Sweden.
Primary research areas
- Relationship marketing and management, especially customer satisfaction and loyalty, and customer profitability
- Customer experience management
- Service marketing and management
- Marketing research and data analysis
- Quantitative marketing models: development and application
Administrative tasks
Link to this homepage
www.cbs.dk/en/staff/lgmarktg
Courses
- Relationship Marketing (MSc, cand.merc.)
- Marketing Research (MSc, cand.merc.)
- Mediastrategi og Mediaplanlægning (MSc elective, cand. merc.-valgfag)
- Pharmaceutical Marketing Management (MSc elective)
Supervision
Master's theses
Other teaching activities
Lars Grønholdt has for twenty years been Academic Coordinator for the MSc programme in Economic Marketing (cand.merc.-linjen Økonomisk Markedsføring).
Selected publications
Publications sorted by:
2021
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
In: Key Challenges and Opportunities for Quality, Sustainability and Innovation in the Fourth Industrial Revolution: Quality and Service Management in the Fourth Industrial Revolution - Sustainability and Value Co-creation. . ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Singapore : World Scientific 2021, p. 143-152
In: Key Challenges and Opportunities for Quality, Sustainability and Innovation in the Fourth Industrial Revolution: Quality and Service Management in the Fourth Industrial Revolution - Sustainability and Value Co-creation. . ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Singapore : World Scientific 2021, p. 143-152
Book chapter > peer review
2019
Lars Grønholdt / Consumer Responses to Advertising : The Interplay between Ad Content and Ad Spending.
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Article in proceedings > peer review
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
In: Nyhedsbrevet om Forbrugeradfærd, No. 31, 2019, p. 2-10
In: Nyhedsbrevet om Forbrugeradfærd, No. 31, 2019, p. 2-10
Journal article
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
Paper presented at 22nd QMOD-ICQSS International Conference on Quality and Service Sciences, 2019
Paper presented at 22nd QMOD-ICQSS International Conference on Quality and Service Sciences, 2019
Paper > peer review
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
In: Total Quality Management & Business Excellence, Vol. 30, No. Supplement 1, 2019, p. 74–82
In: Total Quality Management & Business Excellence, Vol. 30, No. Supplement 1, 2019, p. 74–82
Journal article > peer review
2018
Anne Martensen; Lars Grønholdt; Per Østergaard Jacobsen; Morten Carlsson; Daniel Ravn; Rasmus Kjær; Stig Jørgensen / DXindex18. Digital Customer Experience : Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser.
Frederiksberg : Copenhagen Business School, CBS 2018, 40 p.
Frederiksberg : Copenhagen Business School, CBS 2018, 40 p.
Report
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
In: Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2018
In: Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2018
Article in proceedings > peer review
2017
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services
Abstract from ICMP 2017 : 19th International Conference on Marketing and Retailing, 2017
Abstract from ICMP 2017 : 19th International Conference on Marketing and Retailing, 2017
Conference abstract for conference > peer review
2016
Anne Martensen; Lars Grønholdt / The Effect of Word-Of-Mouth on Consumer Emotions and Choice : Findings From a Service Industry.
In: International Journal of Quality and Service Sciences, Vol. 8, No. 3, 2016, p. 298-314
In: International Journal of Quality and Service Sciences, Vol. 8, No. 3, 2016, p. 298-314
Journal article > peer review
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
Article in proceedings > peer review
2016
Lars Grønholdt; Anne Martensen / The Service-profit Chain : An Empirical Analysis in the Hotel Industry.
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
Article in proceedings > peer review
Torben Hansen; Lars Grønholdt; Anne Martensen; Alexander Josiassen / Trust in Customer Satisfaction Formation : A Study of Retail Banking in Two Markets.
In: Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University Press 2016
In: Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University Press 2016
Article in proceedings > peer review
2015
Lars Grønholdt / Brand Equity
In: The SAGE Encyclopedia of Quality and the Service Economy. ed. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, p. 38-39
In: The SAGE Encyclopedia of Quality and the Service Economy. ed. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, p. 38-39
Encyclopedia chapter > peer review
Lars Grønholdt; Anne Martensen; Peter Jensen; Stig Jørgensen; Nicholas B. Christensen; Signe Holbech Korsby; Jesper Toft Madsen / CEMindex 2015 : Danske CEO's på sporet af kunder og innovation.
København : Rambøll 2015, 35 p.
København : Rambøll 2015, 35 p.
Report
Lars Grønholdt / Customer Expectations
In: The SAGE Encyclopedia of Quality and the Service Economy. ed. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, p. 111-114
In: The SAGE Encyclopedia of Quality and the Service Economy. ed. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, p. 111-114
Encyclopedia chapter > peer review
Lars Grønholdt; Anne Duhr Martensen; Stig Jørgensen; Peter Jensen / Customer Experience Management and Business Performance
In: International Journal of Quality and Service Sciences, Vol. 7, No. 1, 2015, p. 90-106
In: International Journal of Quality and Service Sciences, Vol. 7, No. 1, 2015, p. 90-106
Journal article > peer review
Anne Martensen; Lars Grønholdt / The Effect of Received Word-of-Mouth on Consumer Emotions and Choice : Findings from a Service Industry.
In: Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. . ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2015
In: Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. . ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2015
Article in proceedings > peer review
Anne Duhr Martensen; Lars Grønholdt / The Role of Social Ties in Word-of-Mouth Effectiveness : A Segmentation Approach.
In: Innovative Marketing, Vol. 11, No. 1, 2015, p. 7-16
In: Innovative Marketing, Vol. 11, No. 1, 2015, p. 7-16
Journal article > peer review
2014
Lars Grønholdt; Anne Martensen; Stig Jørgensen; Peter Jensen / Customer Experience Management and Business Performance
In: Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund Universitet 2014
In: Proceeding of the 17th QMOD International Conference on Quality and Service Sciences (ICQSS). ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund Universitet 2014
Article in proceedings > peer review
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Financial Service Providers’ Social Responsibility to Develop Broad-scope Trust
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, 2014
Abstract from The 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, 2014
Conference abstract for conference > peer review
2010
Jens Carsten Nielsen; Anne Martensen; Lars Grønholdt / Guideline til valg af marketing performance-målinger
Frederiksberg : Center for Marketing Communication, CBS 2010, 36 p.
Frederiksberg : Center for Marketing Communication, CBS 2010, 36 p.
Report
Anne Martensen; Lars Grønholdt / Measuring and Managing Brand Equity : A Study with Focus on Product and Service Quality in Banking.
In: International Journal of Quality and Service Sciences, Vol. 2, No. 3, 2010, p. 300-316
In: International Journal of Quality and Service Sciences, Vol. 2, No. 3, 2010, p. 300-316
Journal article > peer review
Anne Martensen; Lars Grønholdt; Stig Jørgensen; Peter Jensen; Lars Peter Mygland / Return on Customer Experience Management : A Study of Customer Experience Management in Danish Companies..
Hørsholm : SJP A/S 2010, 24 p.
Hørsholm : SJP A/S 2010, 24 p.
Report
Lars Grønholdt / The Effectiveness of Radio Advertising : A Structural Equation Modelling Approach.
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
In: The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . . ed. /Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS 2010
Article in proceedings > peer review
2009
Lars Grønholdt; Anne Martensen / Development of Leadership Surveys : Link to Key Performance Results.
In: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
In: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
Article in proceedings > peer review
Anne Martensen; Lars Grønholdt / How Quality and Service Drive Brand Equity
In: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
In: Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)2009
Article in proceedings > peer review
Lars Grønholdt; Anne Martensen / Management Practices Driving Sustained Business Success
In: Measuring Business Excellence, Vol. 13, No. 1, 2009, p. 47-55
In: Measuring Business Excellence, Vol. 13, No. 1, 2009, p. 47-55
Journal article > peer review
Anne Martensen; Lars Grønholdt / Quality in Higher Education : Linking Graduates' Competencies and Employers' Needs.
In: International Journal of Quality and Service Sciences, Vol. 1, No. 1, 2009, p. 67-77
In: International Journal of Quality and Service Sciences, Vol. 1, No. 1, 2009, p. 67-77
Journal article > peer review
Anne Martensen; Lars Grønholdt / Teens as Transmitters of the New Media
In: Advertising Research: Message, Medium and Content. . ed. /Patrick De Pelsmacker; Nathalie Dens. Antwerpen : Garant 2009, p. 235-247
In: Advertising Research: Message, Medium and Content. . ed. /Patrick De Pelsmacker; Nathalie Dens. Antwerpen : Garant 2009, p. 235-247
Book chapter
Anne Martensen; Lars Grønholdt / The Influence of Tie Strength in Word-of-Mouthy Communication : A Segmentation Approach.
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2009
Anne Martensen; Lars Grønholdt / Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective
In: Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. . ed. /Ralf Terlutter; Sandra Diehl; Matthias Karmasin; Edith Smit. : European Advertising Academy 2009
In: Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009. . ed. /Ralf Terlutter; Sandra Diehl; Matthias Karmasin; Edith Smit. : European Advertising Academy 2009
Article in proceedings > peer review
2008
Anne Martensen; Lars Grønholdt / Children's influence on family decision making
In: Innovative Marketing, Vol. 4, No. 4, 2008, p. 36-44
In: Innovative Marketing, Vol. 4, No. 4, 2008, p. 36-44
Journal article > peer review
Lars Grønholdt; Anne Martensen / Driving Profitable Growth : A Study of Essential Management Practices.
In: Proceedings of the 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20-22 August, 2008 in Helsingborg, Sweden : Linköping University 2008 (Linköping Electronic Conference Proceedings)
In: Proceedings of the 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20-22 August, 2008 in Helsingborg, Sweden : Linköping University 2008 (Linköping Electronic Conference Proceedings)
Article in proceedings > peer review
Anne Martensen; Lene Bisgaard; Lars Grønholdt / Employee Loyalty in a Holistic Perspective
In: Employee Loyalty: An Introduction. . ed. /K. Sangeetha. Hyderabad : Icfai University Press 2008, p. 68-97
In: Employee Loyalty: An Introduction. . ed. /K. Sangeetha. Hyderabad : Icfai University Press 2008, p. 68-97
Book chapter > peer review
Anne Martensen; Lars Grønholdt / How Events Work : Understanding Consumer Responses to Event Marketing.
In: Innovative Marketing, Vol. 4, No. 4, 2008, p. 45-57
In: Innovative Marketing, Vol. 4, No. 4, 2008, p. 45-57
Journal article > peer review
Anne Martensen; Lars Grønholdt / Teens as Transmitters of the New Media
In: Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008 : European Advertising Academy (EAA) and University of Antwerpen 2008
In: Proceedings of the 7th International Conference on Research in Advertising - ICORIA 2008, Antwerp, Belgium, 27-28 June 2008 : European Advertising Academy (EAA) and University of Antwerpen 2008
Article in proceedings > peer review
Flemming Hansen; Steen Lundsteen; Lars Grønholdt; Karsten Lange / The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising
In: Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008 : American Academy of Advertising (AAA) 2008
In: Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008 : American Academy of Advertising (AAA) 2008
Article in proceedings > peer review
Flemming Hansen; Steen Lundsteen; Lars Grønholdt; Karsten Lange / The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising
In: New Trends in Advertising Research. ed. /Francisco Costa Pereira; Jorge Verissimo; Peter Neijens. Manchester : Edicioes Silabo 2008, p. 83-101
In: New Trends in Advertising Research. ed. /Francisco Costa Pereira; Jorge Verissimo; Peter Neijens. Manchester : Edicioes Silabo 2008, p. 83-101
Book chapter
2007
Anne Martensen; Lars Bendtsen; Lars Grønholdt; Martin Juul Jensen / Application of a model for the effectiveness of event marketing
In: Journal of Advertising Research, Vol. 47, No. 3, 2007, p. 283-301
In: Journal of Advertising Research, Vol. 47, No. 3, 2007, p. 283-301
Journal article > peer review
Lars Grønholdt; Anne Martensen; Stig W. Jørgensen; Søren Mollerup / Demonstrating Return on Leadership : A Research-Based Consulting Tool.
Paper presented at 3rd International Conference on Management Consulting. Client-Consultant Cooperation - Coping with Complexity and Change, 2007
Paper presented at 3rd International Conference on Management Consulting. Client-Consultant Cooperation - Coping with Complexity and Change, 2007
Paper
2007
Lars Grønholdt; Anne Martensen; Stig W. Jørgensen; Søren Mollerup / Fra Ledelse til lønsomhed : Empirisk dokumentation af sammenhængen.
In: En ny dagsorden for ledelse?: Konference den 11.-12. december 2006 - Konference Proceedings. Arrangeret af Det Danske Ledelsesakademi i samarbejde med LOK Forskningscenter www.lok.cbs.dk. 2007
In: En ny dagsorden for ledelse?: Konference den 11.-12. december 2006 - Konference Proceedings. Arrangeret af Det Danske Ledelsesakademi i samarbejde med LOK Forskningscenter www.lok.cbs.dk. 2007
Article in proceedings
Anne Martensen; Jens J. Dahlgaard; Su Mi Park-Dahlgaard; Lars Grønholdt / Measuring and Diagnosing Innovation Excellence - Simple Contra Advanced Approaches : A Danish Study.
In: Measuring Business Excellence, Vol. 11, No. 4, 2007, p. 51-65
In: Measuring Business Excellence, Vol. 11, No. 4, 2007, p. 51-65
Journal article > peer review
Flemming Hansen; Lars Grønholdt; Steen Lundsteen / The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising
Paper presented at The 6th International Conference on Research in Advertising, 2007
Paper presented at The 6th International Conference on Research in Advertising, 2007
Paper
2006
Lars Grønholdt; Anne Martensen / A Value Chain Approach to Marketing Performance Measurement
In: Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. . ed. /Andy Neely; Mike Kennerley; Angela Walters. 2006, p. 305-312
In: Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. . ed. /Andy Neely; Mike Kennerley; Angela Walters. 2006, p. 305-312
Article in proceedings
Anne Martensen; Lars Grønholdt / Brand equity : Model, måling og anvendelse.
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, p. 361-376
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, p. 361-376
Book chapter
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
Book chapter
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
Book chapter
Anne Martensen; Lars Grønholdt / Internal marketing : A study of employee loyalty, its determinants and consequences.
In: Innovative Marketing, Vol. 2, No. 4, 2006, p. 92-116
In: Innovative Marketing, Vol. 2, No. 4, 2006, p. 92-116
Journal article > peer review
Lars Grønholdt; Anne Martensen / Key Marketing Performance Measures
In: Marketing Review, Vol. 6, No. 3, 2006, p. 243-252
In: Marketing Review, Vol. 6, No. 3, 2006, p. 243-252
Journal article > peer review
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Markedskommunikation. Bd. 1 : Metoder og modeller i mediaplanlægning og reklamestyring.
2.ed.København : Samfundslitteratur 2006, 403 p.
2.ed.København : Samfundslitteratur 2006, 403 p.
Book
2006
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Markedskommunikation. Bd. 2 : Danske reklamemedier.
2.ed.København : Samfundslitteratur 2006, 291 p.
2.ed.København : Samfundslitteratur 2006, 291 p.
Book
Lars Grønholdt / Reklamens effekt : Modeller og deres praktiske anvendelse.
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, p. 177-204
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. Vol. 1, København : Samfundslitteratur 2006, p. 177-204
Book chapter
Anne Martensen; Lars Grønholdt / Understanding tweens' needs and motives for mobile phones : A means-end chain approach.
Paper presented at The 5th International Conference on Research in Advertising (ICORIA), 2006
Paper presented at The 5th International Conference on Research in Advertising (ICORIA), 2006
Paper
2005
Lars Grønholdt; Anne Martensen / Analysing customer satisfaction data : A comparison of regression and artificial neural networks.
In: International Journal of Market Research, Vol. 47, No. 2, 2005, p. 121-130
In: International Journal of Market Research, Vol. 47, No. 2, 2005, p. 121-130
Journal article > peer review
Anne Martensen; Lars Grønholdt / Competencies of higher Education graduates : Do they reflect employers' needs?.
Paper presented at Toulon-Verona Conference: Quality in Services, 2005
Paper presented at Toulon-Verona Conference: Quality in Services, 2005
Paper
Lars Grønholdt; Anne Martensen / Developing a conceptual model of reputation in higher education
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
Paper
Anne Martensen; Lars Grønholdt / From reputation measurement to quality management in higher education
Paper presented at Proceedings of the 8th Toulon-Verona Conference. Quality in Services. Palermo - Italy, 8th-9th September 2005, 2005
Paper presented at Proceedings of the 8th Toulon-Verona Conference. Quality in Services. Palermo - Italy, 8th-9th September 2005, 2005
Paper
Jesper Krogh Jørgensen; Lars Grønholdt / Markedsudviklingsanalyse : Status og trends for de 500 største danske virksomheders markedsmæssige muligheder, udfordringer og indsatser.
In: Relationship Management 2005
In: Relationship Management 2005
Book chapter
Lars Grønholdt; Anne Martensen / Marketing Redefined : Changes and Callenges.
In: Marketing Review, Vol. 5, No. 2, 2005, p. 101-109
In: Marketing Review, Vol. 5, No. 2, 2005, p. 101-109
Journal article > peer review
Lars Grønholdt; Anne Martensen / Redefinering af marketing : Ændringer og udfordringer.
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2005, p. 1-9
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2005, p. 1-9
Book chapter
2005
Anne Martensen; Lars Grønholdt / Reputation in Higher Education : Development, Validation and Application of a Model.
København 2005, 60 p.
København 2005, 60 p.
Working paper
Lars Grønholdt; Anne Martensen; Stig W. Jørgensen; Kirsten Thorbjørn; Søren Mollerup / Return on Leadership : Analyse af sammenhængen mellem ledelseskvalitet og lønsomhed. April 2005.
In: Relationship Management 2005, p. 1-18
In: Relationship Management 2005, p. 1-18
Book chapter
Anne Martensen; Lars Grønholdt / Return on Leadership
In: The Asian Journal on Quality, Vol. 6, No. 3, 2005, p. 19-37
In: The Asian Journal on Quality, Vol. 6, No. 3, 2005, p. 19-37
Journal article
Anne Martensen; Lars Grønholdt / Return to leadership
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
Paper presented at Conference Proceedings. Quality Management for Organisational and Regional Development, Palermo, June 29-July 1, 2005, 2005
Paper
2004
Lars Grønholdt; Anne Martensen; Simon Trajcevski / A Case Study in Building Customer-Brand Relationships on the Internet : Application of an Online Brand Equity Model.
In: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, p. 33
In: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, p. 33
Article in proceedings
Lars Grønholdt; Anne Martensen / A Customer-based brand equity model : Validation and managerial applications.
In: Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway2004, p. 8
In: Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway2004, p. 8
Article in proceedings
Anne Martensen; Lars Grønholdt / Brand equity and its determinants : A customer-based modelling approach.
Paper presented at Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, 2004
Paper presented at Proceedings of the 3rd International Conference on Research in Advertising (ICORIA), Ekeberg Campus, Norwegian School of Management, 2004
Paper
Anne Martensen; Lars Grønholdt / Building Brand Equity : A Customer-Based Modelling Approach.
In: Journal of Management Systems, Vol. XVI, No. 3, 2004, p. 37-51
In: Journal of Management Systems, Vol. XVI, No. 3, 2004, p. 37-51
Journal article > peer review
Anne Martensen; Lars Grønholdt; Simon Trajcevski / Building Customer-Brand Relationships on the Internet : Development of an Online Brand Equity Model.
In: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, p. 27
In: Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.2004, p. 27
Article in proceedings
Anne Martensen; Lene Bisgaard; Lars Grønholdt / Et holistisk syn på medarbejderloyalitet : Hvad påvirker loyaliteten?. Og hvad er effekten på virksomhedens værdi?.
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-14
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-14
Book chapter
2004
Lars Grønholdt; Klaus Lund / Kunden i centrum anno 2003 : De nyeste landvindinger!.
In: Strategi & LedelseKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-3
In: Strategi & LedelseKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-3
Book chapter
Klaus Lund; Jesper Krogh Jørgensen; Lars Grønholdt / Markedsudviklingsanalyse : Status og trends for de 500 største danske virksomheders markedsmæssige muligheder, udfordringer og indsatser.
København : Handelshøjskolen i København 2004, 14 p.
København : Handelshøjskolen i København 2004, 14 p.
Working paper
Anne Martensen; Lars Grønholdt / Measurement and Management of Brand Equity
In: Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. ed. /Andy Neely (et.al). 2004, p. 635-642
In: Performance Measurement and Management 2004. Public and Private. Papers from the Fourth International Conference on Performance Measurement and Management - PMA 2004. Edinburgh International Conference Centre (EICC), UK 28-30 July 2004. ed. /Andy Neely (et.al). 2004, p. 635-642
Article in proceedings
Anne Martensen; Lars Grønholdt / Måling af brand equity : En ny model, resultater og praktisk anvendelse.
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-20
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A/S 2004, p. 1-20
Book chapter
Anne Martensen; Alice Nørhede; Lars Grønholdt / Quality Management in Libraries : A Danish Case.
Paper presented at The 7th International QMOD Conference "Quality Management and Organizational Development", 2004
Paper presented at The 7th International QMOD Conference "Quality Management and Organizational Development", 2004
Paper
Anne Martensen; Lars Grønholdt / Understanding and Modelling Brand Equity
In: The Asian Journal on Quality, Vol. 4, No. 2, 2004, p. 73-100
In: The Asian Journal on Quality, Vol. 4, No. 2, 2004, p. 73-100
Journal article
Lars Grønholdt; Anne Martensen / Validating and applying a customer-based brand equity model
Paper presented at The 33rd EMAC Annual Conference 2004, 2004
Paper presented at The 33rd EMAC Annual Conference 2004, 2004
Paper
2003
Lars Grønholdt; Anne Martensen / Brand excellence : Application of a brand strength model.
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
Paper
Anne Martensen; Lars Grønholdt / Improving Library Users' Perceived Quality, Satisfaction and Loyalty : An Integrated Measurement and Management System.
In: Journal of Academic Librarianship, Vol. 29, No. 3, 2003, p. 140-147
In: Journal of Academic Librarianship, Vol. 29, No. 3, 2003, p. 140-147
Journal article > peer review
Anne Martensen; Lars Grønholdt / Measuring and managing user satisfaction in Danish libraries
In: Proceedings of the 32nd EMAC Conference, Glasgow, 20-23 May 2003, Glasgow, Scotland2003, p. 8
In: Proceedings of the 32nd EMAC Conference, Glasgow, 20-23 May 2003, Glasgow, Scotland2003, p. 8
Article in proceedings
2003
Peter Neergaard; Lars Grønholdt; Anne Martensen / Modelling Drivers of Excellent Environmental Management
In: Euro Asia Journal of Management, Vol. 13/1, No. 25, 2003, p. 75-85
In: Euro Asia Journal of Management, Vol. 13/1, No. 25, 2003, p. 75-85
Journal article > peer review
Flemming Hansen; Lotte Yssing Hansen; Lars Grønholdt / Modelling Purchases as a Function of Advertising and Promotion
In: Branding and Advertising. ed. /Flemming Hansen; Lars Bech Christensen. København : Copenhagen Business School Press 2003, p. 148-167
In: Branding and Advertising. ed. /Flemming Hansen; Lars Bech Christensen. København : Copenhagen Business School Press 2003, p. 148-167
Book chapter
Lars Grønholdt; Anne Martensen / The employee-customer-profit chain : Estimating and managing the linkages.
In: Refreshing the Challenge of Relationship Marketing. Proceedings of the 11th International Colloquium in Relationship Marketing, September 2003, University of Gloucestershire. ed. /A. Palmer. 2003, p. 8
In: Refreshing the Challenge of Relationship Marketing. Proceedings of the 11th International Colloquium in Relationship Marketing, September 2003, University of Gloucestershire. ed. /A. Palmer. 2003, p. 8
Article in proceedings
Anne Martensen; Lars Grønholdt / Understanding and modelling brand strength
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
Paper presented at The 6th International Conference on Quality Management and Organizational Development. QMOD 2003, 2003
Paper
2002
Anne Martensen; Lars Grønholdt / A Library Performance Measurement and Management System : Modelling User Evaluations of Library Resources and Services.
In: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. . ed. /Andy Neely et al.. 2002, p. 363-370
In: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. . ed. /Andy Neely et al.. 2002, p. 363-370
Article in proceedings
Anne Martensen; Lars Grønholdt; Peter Jensen / A holistic model of employee loyalty : using neutral networks to improve employee loyalty and human resource management.
In: Proceedings of the 7th World Congress for Total Ouality Management, Verona, Italy 25-27 June 2002Vol. vol. 1, 2002, p. 615-628
In: Proceedings of the 7th World Congress for Total Ouality Management, Verona, Italy 25-27 June 2002Vol. vol. 1, 2002, p. 615-628
Article in proceedings
Anne Martensen; Lars Grønholdt / A model of user satisfaction and loyalty in Danish libraries : A new strategic and benchmarking tool.
In: Proceedings of QMOD 2002 Busan Conference: The 5th International Conference on Quality Management and Organisational development, Busan, Korea, 29-31 October 2002. 2002, p. 346-358
In: Proceedings of QMOD 2002 Busan Conference: The 5th International Conference on Quality Management and Organisational development, Busan, Korea, 29-31 October 2002. 2002, p. 346-358
Article in proceedings
Kai Kristensen; Anne Martensen; Lars Grønholdt / Customer satisfaction and business performance
In: Business Performance measurement: theory and practice. . ed. /Andrew Neely. Cambridge : Cambridge University Press 2002, p. 279-294
In: Business Performance measurement: theory and practice. . ed. /Andrew Neely. Cambridge : Cambridge University Press 2002, p. 279-294
Book chapter
Lars Grønholdt; Anne Martensen / Customer satisfaction and loyality modelling : a comparison of regression and artificial neural networks.
Paper presented at World Congress for Total Ouality Management, 2002
Paper presented at World Congress for Total Ouality Management, 2002
Paper
Lars Grønholdt; Anne Martensen / Employee´s loyalty : Client´s loyalty. company´s profitability.
In: Personal Mix, No. 6(7), 2002, p. 47-50
In: Personal Mix, No. 6(7), 2002, p. 47-50
Journal article
2002
Anne Martensen; Lene Bisgaard; Lars Grønholdt / En holistisk model for medarbejderloyalitet : determinanter og effekt på virksomhedens værdi.
København 2002, 29 p.
København 2002, 29 p.
Working paper
Anne Martensen; Lars Grønholdt / Focus on People : Developing and Applying a Holistic Model of Employee Loyalty.
In: Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002Vol. 2, 2002, p. 595-610
In: Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002Vol. 2, 2002, p. 595-610
Article in proceedings
Lars Grønholdt; Anne Martensen / From People to Profit : How Loyal Employees and Customers Improve the Bottom Line.
In: Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. 2002, p. 198-203
In: Proceedings of QMOD 2002 Busan Conference.: The 5th International Conference on Quality Management and Organisational Development, Busan, Korea, 29-31 October 2002. 2002, p. 198-203
Article in proceedings
Lars Grønholdt; Anne Martensen / Measuring and Linking Three Dimensions of Performance : The Employee-Customer-Profit Chain.
In: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. ed. /Andy Neely. 2002, p. 243-248
In: Performance Measurement and Management 2002: Research and Action. Papers from the Third International Conference on Performance Measurement and Management. PMA 2002, World Trade Centre, Boston, MA, USA 17-19 July 2002. ed. /Andy Neely. 2002, p. 243-248
Article in proceedings
Flemming Hansen; Lotte Yssing Hansen; Lars Grønholdt / Modelling purchases as a function of advertising and promotion
København 2002, 28 p.
København 2002, 28 p.
Working paper
Flemming Hansen; Lotte Y. Hansen; Lars Grønholdt / Modelling purchases as a function of advertising and promotion
In: International Journal of Advertising, Vol. 21, No. 1, 2002, p. 115-135
In: International Journal of Advertising, Vol. 21, No. 1, 2002, p. 115-135
Journal article > peer review
Flemming Hansen; Lotte Yssing Hansen; Lars Grønholdt / STAS and Logit Modeling of Advertising and Promotion Effects
In: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. ed. /Harlan E. Spotts. Cham : Springer 2002, p. 179-184 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
In: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. ed. /Harlan E. Spotts. Cham : Springer 2002, p. 179-184 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Article in proceedings
Flemming Hansen; Lotte Yssing Hansen; Lars Grønholdt / STAS and logit modeling of advertising and promotion effects
København 2002, 11 p.
København 2002, 11 p.
Working paper
Lars Grønholdt; Anne Martensen / Sammenhængen mellem medarbejderloyalitet, kundeloyalitet og lønsomhed : empirisk dokumentation.
In: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2002 (Børsen Ledelseshåndbøger)
In: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2002 (Børsen Ledelseshåndbøger)
Book chapter
Lars Grønholdt; Anne Martensen / The Employee-Customer-Profit Chain : Measuring and Understanding the Links.
In: Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal2002, p. 6
In: Proceedings of the 31th EMAC Conference, Braga, Portugal, 28-31 May 2002, University of Minho, Braga, Portugal2002, p. 6
Article in proceedings
2001
Anne Martensen; Lars Grønholdt / A Holistic View of Employee Loyalty : Determinants and Effects on Company Value.
In: Proceedings of the 4th International QMOD Conference. Quality Management and Organisational Development, Building People and Organisational excellence, Linköping University, Linköping, Sweden, 12-14 September 2001. ed. /Su Mi Park Dahlgaard; Jens J. Dahlgaard. 2001, p. 64-82
In: Proceedings of the 4th International QMOD Conference. Quality Management and Organisational Development, Building People and Organisational excellence, Linköping University, Linköping, Sweden, 12-14 September 2001. ed. /Su Mi Park Dahlgaard; Jens J. Dahlgaard. 2001, p. 64-82
Article in proceedings
Anne Martensen; Lars Grønholdt; Flemming Hansen / A New Approach to Modeling the Effect of Advertising
In: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001, p. 10
In: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001, p. 10
Article in proceedings
Lars Grønholdt; Lotte Yssing Hansen / Analysing the Effect of Advertising on Purchase Using STAS and Logit Modelling
In: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001
In: Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen. 2001
Article in proceedings
Anne Martensen; Lene Bisgaard; Lars Grønholdt / Et holistisk syn på medarbejderloyalitet : hvad påvirker loyaliteten?. og hvad er effekten på virksomhedens værdi?.
In: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2001 (Børsen Ledelseshåndbøger)
In: LoyalitetsudviklingKøbenhavn : Dagbladet Boersen A/S 2001 (Børsen Ledelseshåndbøger)
Book chapter
Lars Grønholdt; Anne Martensen / Hvor stor er kunderelationens loyalitetsopbyggende effekt?
In: Facts om afsætningsøkonomisk forskning, No. 15, 2001, p. 6-8
In: Facts om afsætningsøkonomisk forskning, No. 15, 2001, p. 6-8
Journal article
Lars Grønholdt; Anne Martensen / Linking Employee Loyalty, Customer Loyalty and Profitability
In: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001. Vol. 1, 2001, p. 332-339
In: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001. Vol. 1, 2001, p. 332-339
Article in proceedings
Lars Grønholdt / Reklamens effekt : Modeller og deres praktiske anvendelse.
In: Kommunikation, mediaplanlægning og reklamestyring: metoder og modeller. . ed. /Gitte Bach Lauritsen; Lars Grønholdt; Flemming Hansen. Vol. 1, København : Samfundslitteratur 2001, p. 178-202
In: Kommunikation, mediaplanlægning og reklamestyring: metoder og modeller. . ed. /Gitte Bach Lauritsen; Lars Grønholdt; Flemming Hansen. Vol. 1, København : Samfundslitteratur 2001, p. 178-202
Book chapter
Peter Neergaard; Lars Grønholdt; Anne Martensen / Sucess in Environmental Management : Modelling Drivers of Best Practice.
In: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001, Volume 1. 2001, p. 137-146
In: Business excellence.: What is to be done. Proceedings of the 6th World Congress for Total Quality Management, Saint Petersburg, Russia, 20-22 June 2001, Volume 1. 2001, p. 137-146
Article in proceedings
Anne Martensen; Lars Grønholdt / Using Employee Satisfaction Measurement to Improve People Management : An Adaption of Kano´s Quality Types.
In: Proceedings of the 6th world congress for Total Quality Management, Saint Petersburg 20-22 June, 2001, vol. 12001, p. 463-472
In: Proceedings of the 6th world congress for Total Quality Management, Saint Petersburg 20-22 June, 2001, vol. 12001, p. 463-472
Article in proceedings
Anne Martensen; Lars Grønholdt / Using employee satisfaction measurement to improve people management : an adaption of Kano´s quality types.
In: TQM Journal - Total Quality Management, Vol. 12, No. 7&8, 2001, p. 949-957
In: TQM Journal - Total Quality Management, Vol. 12, No. 7&8, 2001, p. 949-957
Journal article > peer review
2000
Kai Kristensen; Lars Grønholdt; Anne Martensen / Customer satisfaction and customer loyalty in the Danish banking sector : theory, application and benchmarking.
Paper presented at European Quality Congress / European Organization for Quality (EOQ), 2000
Paper presented at European Quality Congress / European Organization for Quality (EOQ), 2000
Paper
Kai Kristensen; Anne Martensen; Lars Grønholdt / Customer satisfaction measurement at Post Denmark : results of application of the European Customer Satisfaction Index methodology.
In: Total Quality Management & Business Excellence, Vol. 11, No. 7, 2000, p. 1007-1015
In: Total Quality Management & Business Excellence, Vol. 11, No. 7, 2000, p. 1007-1015
Journal article > peer review
Kai Kristensen; Anne Martensen; Lars Grønholdt / Measuring customer satisfaction : a key dimension of business performance.
In: International Journal of Business Performance Management, Vol. 2, No. 1,2,3, 2000, p. 157-170
In: International Journal of Business Performance Management, Vol. 2, No. 1,2,3, 2000, p. 157-170
Journal article > peer review
Anne Martensen; Lars Grønholdt; Su Mi Park Dahlgaard; Jens J. Dahlgaard / Modelling and Measuring Employee Satisfaction and Loyalty : A Danish Pilot Study.
In: Building people and organizational exellence: Proceedings of the 3rd International Conference, held at The Aarhus School of Business, Denmark, 20-22 August, 2000. 2000, p. 310-324
In: Building people and organizational exellence: Proceedings of the 3rd International Conference, held at The Aarhus School of Business, Denmark, 20-22 August, 2000. 2000, p. 310-324
Article in proceedings
Anne Martensen; Lars Grønholdt; Kai Kristensen / The Drivers of Customer Satisfaction and Loyalty : Cross-industry Findings from Denmark.
In: Total Quality Management & Business Excellence, Vol. 11, No. 4-6, 2000, p. 544-553
In: Total Quality Management & Business Excellence, Vol. 11, No. 4-6, 2000, p. 544-553
Journal article > peer review
Lars Grønholdt; Anne Martensen; Kai Kristensen / The Relationship between Customer Satisfaction and Loyalty : Cross-industry Differences.
In: Total Quality Management & Business Excellence, Vol. 11, No. 4-6, 2000, p. 509-514
In: Total Quality Management & Business Excellence, Vol. 11, No. 4-6, 2000, p. 509-514
Journal article > peer review
1999
Kai Kristensen; Anne Martensen; Lars Grønholdt / Customer satisfaction measurement at Post Danmark
Paper presented at Workshop on Customer Satisfaction: Theory and Measurement, Maj 1999, 1999
Paper presented at Workshop on Customer Satisfaction: Theory and Measurement, Maj 1999, 1999
Paper
Lars Grønholdt; Kai Kristensen; Anne Martensen / Customer value = shareholder value
In: Ledelse i Dag, Vol. 9, No. 2 (nr. 34), 1999, p. 160-165
In: Ledelse i Dag, Vol. 9, No. 2 (nr. 34), 1999, p. 160-165
Journal article
Kai Kristensen; Anne Martensen; Lars Grønholdt / Measuring the Impact of Buying Behaviour on Customer Satisfaction
In: Total Quality Management & Business Excellence, Vol. 10, No. 4/5, 1999, p. 602-614
In: Total Quality Management & Business Excellence, Vol. 10, No. 4/5, 1999, p. 602-614
Journal article > peer review
More results... (total 119 results)
2014
Lars Grønholdt; Anne Martensen; Peter Jensen; Stig Jørgensen; Mads Severinsen; Birthe Jørgensen / CEMindex 2014 : Når kursen sættes med kundefokus som 1. prioritet.
København : Rambøll 2014, 32 p.
København : Rambøll 2014, 32 p.
Report
2013
Lars Grønholdt; Peter Jensen; Stig Jørgensen / Hovedresultater : CEMindex 2013.
In: CEMindex 2013: Sæt scenen for den bæredygtige kundeoplevelse. . ed. /Birthe Jørgensen. København : Rambøll 2013, p. 6-9, 12-13, 16-19, 22, 24, 27
In: CEMindex 2013: Sæt scenen for den bæredygtige kundeoplevelse. . ed. /Birthe Jørgensen. København : Rambøll 2013, p. 6-9, 12-13, 16-19, 22, 24, 27
Book chapter
2011
Lars Grønholdt / Det betaler sig at give kunden gode oplevelser
In: Zoom In, No. September , 2011, p. 14-15
In: Zoom In, No. September , 2011, p. 14-15
Contribution to newspaper - Newspaper article
2007
Lars Grønholdt; Anne Martensen; Jesper Krogh Jørgensen; Lene Bisgaard / Fokus på lønsom vækst i praksis : Strategi og kultur skiller vandene.
In: Børsens ledelseshåndbøger: Relationship Management. København : Dagbladet Boersen A/S 2007 (Børsen Ledelseshåndbøger)
In: Børsens ledelseshåndbøger: Relationship Management. København : Dagbladet Boersen A/S 2007 (Børsen Ledelseshåndbøger)
Book chapter
2006
Anne Martensen; Lars Grønholdt / Business Classic
In: Berlingske Nyhedsmagasin, No. 30, 2006
In: Berlingske Nyhedsmagasin, No. 30, 2006
Journal article
2005
Anne Martensen; Lars Grønholdt / Sådan aflejres god ledelse på bundlinjen
In: Boersen, 2005
In: Boersen, 2005
Journal article
2003
Anne Martensen; Lars Grønholdt / Fra intuition til facts - tilfredse medarbejdere giver overskud på bundlinien - interview med Lars Grønholdt & Anne Martensen
In: Ukendt publiceringskanal, 2003
In: Ukendt publiceringskanal, 2003
Journal article
Anne Martensen; Lars Grønholdt / Helt ny måling af brands styrke
In: Boersen, 2003
In: Boersen, 2003
Contribution to newspaper - Newspaper article
Lars Grønholdt; Klaus Lund / Kunden i centrum anno 2003
In: Markedsfoering, No. 18, 2003
In: Markedsfoering, No. 18, 2003
Journal article
Anne Martensen; Lars Grønholdt / Loyalitet læses på bundlinien - interview med Stig Jørgensen, Lars Grønholdt & Anne Martensen
In: Berlingske Tidende, 2003
In: Berlingske Tidende, 2003
Contribution to newspaper - Newspaper article
2002
Anne Martensen; Lars Grønholdt / Det femte P træger sig på - Interview med Anne Martensen og Lars Grønholdt
In: Markedsfoering, No. 9, 2002
In: Markedsfoering, No. 9, 2002
Journal article
Lars Grønholdt; Anne Martensen / Glade medarbejdere = bedre bundlinje - interview med Lars Grønholdt og Anne Martensen
In: Hotel Restaurant og Turisme, No. 2, 2002
In: Hotel Restaurant og Turisme, No. 2, 2002
Journal article
2001
Lars Grønholdt; Anne Martensen / Ny viden viser vejen til bundlinjen - interview med Lars Grønholdt og Anne Martensen
In: Boersen, Vol. 106, No. 243, 2001
In: Boersen, Vol. 106, No. 243, 2001
Journal article
1999
Lars Grønholdt / Kundeviden bag lås og slå : interview med bla. Lars Grønholdt.
In: Børsens nyhedsmagasin, Vol. 15, No. 22, 1999, p. 40-42
In: Børsens nyhedsmagasin, Vol. 15, No. 22, 1999, p. 40-42
Contribution to newspaper - Newspaper article
More results... (total 14 results)
2019
Spørgeskema om lægeklinik hegles ned
12/06/2019 // Lolland-Falsters Folketidende // David Arnholm
Lægeklinik vil klage over region
12/06/2019 // Lolland-Falsters Folketidende // David Arnholm
2009
Virksomheder mister salg på mangelfuld kundepleje
16/12/2009 // Børsen, MedieMarked
2008
Danske ledere er ikke gode nok
01/05/2008 // Berlingske Tidende, Indland
Medarbejdertilfredshed er en god investering
15/03/2008 // Visitor, nr. 9
2007
Klassiske discipliner bag lønsom vækst
21/09/2007 // Børsen
2005
Forsikringsreklame uden effekt
19/09/2005 // Børsen
Academic Interests
Outside activities
No outside activities to report