mjmsc
Department of Management, Society and Communication
- Centre for Sustainability
My research focuses on consumer behaviour in the field of sustainable consumption, in particular food consumption. I am interested in marketing instruments and policy interventions for fostering sustainable consumption, e.g. product labelling, third-party certification, and other elements of the choice architecture in retail environments. My expertise covers various food-related topics, especially organic food, plant-based food and reduced meat consumption, local food, healthy eating, animal welfare standards, and sustainable food packaging.
I am a member of the Consumer and Behavioural Insights Group (CBIG) at the Centre for Sustainability at CBS.
Before coming to CBS, I was working at the Department of Agricultural and Food Marketing at the University of Kassel, Germany. I have a background in consumer behaviour, marketing, business administration, and policy studies.
Projects
PlantPro – Accelerating an efficient green consumer transition
This large project funded by Innovationsfund Denmark aims at fostering the transition towards more plant-rich diets and the avoidance of food waste among consumers in Denmark. It is a collaboration between CBS, Aarhus University, Copenhagen University, and more than ten actors from the Danish food sector.
EU-project VISIONARY - Food Provision through Sustainable Farming Systems and Value Chains
This Horizon Europe project aims to make a difference in food system transitions, by identifying what factors underlie the path dependencies and ‘lock-ins’ in current unsustainable food systems, and showing how these can be overcome.
I lead the work package on ‘Value chain initiatives and business models’ and I am responsible for generating consumer insights on how to promote food from sustainable, climate-neutral and biodiversity-friendly farming systems.
The 4-year project is funded with 23 mio. DKK (CBS share 2.2 mio. DKK) and involves partners from 8 European countries.
I was also part of two corona-related research projects:
- Consumer behaviour
- Sustainable consumption
- Marketing for sustainable products
- Consumer policy
- Behavioural economics
- Consumer Insights and Behavioural Studies, obligatory Bachelor course in HA MAK
- The Sustainability of Food Systems, Master, Elective
- Marketing - The Essentials and the Trend Drivers, Bachelor, Elective (Course Coordinator)
- Business in a changing world: German perspectives, Master
Business in a changing world: German perspectives, Master
Meike Janssen; Betty P. I. Chang; Hristo Hristov; Igor Pravst; Adriano Profeta; Jeremy Millard (2021). Changes in Food Consumption During the COVID-19 Pandemic: Analysis of Consumer Survey Data From the First Lockdown Period in Denmark, Germany, and Slovenia. Frontiers in Nutrition, Vol. 8, 8.3.2021
Meike Ketelsen; Meike Janssen; Ulrich Hamm (2020). Consumers’ Response to Environmentally-friendly Food Packaging : A Systematic Review. Journal of Cleaner Production, Vol. 254, 5.2020
Janssen, M. (2018). Determinants of organic food purchases: Evidence from household panel data. Food Quality and Preference 68:19-28.
Janssen, M., Busch, C., Rödiger, M. and Hamm, U. (2016). Motives of consumers following a vegan diet and their attitudes towards animal agriculture. Appetite 105:643-651.
Janssen, M. and Hamm, U. (2012). Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos. Food Quality and Preference 25(1):9-22.
In: Technological Forecasting and Social Change, Vol. 203, 6.2024
In: Sustainable Production and Consumption, Vol. 45, 3.2024, p. 57-66
In: Heliyon, Vol. 9, No. 11, 11.2023
In: Frontiers in Nutrition, Vol. 10, 27.6.2023
In: Proceedings of the European Marketing Academy: EMAC 2023 Annual Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
In: Cleaner and Responsible Consumption, Vol. 11, 12.2023
In: Frontiers in Sustainable Food Systems, Vol. 6, 14.4.2022
In: Frontiers in Nutrition, Vol. 9, 2022
In: Agricultural and Food Economics, Vol. 10, 2022, 3 p.
In: Food Quality and Preference, Vol. 96, 3.2022
In: Frontiers in Nutrition, Vol. 7, 2021
In: Frontiers in Nutrition, Vol. 8, 8.3.2021
In: Frontiers in Psychology, Vol. 12, 16.2.2021
In: Journal of Cleaner Production, Vol. 254, 5.2020
In: Food Quality and Preference, Vol. 79, 1.2020
In: Future of food: journal on food, agriculture and society., Vol. 7, No. 2/3, 2019, p. 1-11
In: Appetite, Vol. 141, 1.10.2019
In: Aquaculture, Vol. 499, 2019, p. 341-347
In: Nutrients, Vol. 11, No. 9, 12.9.2019
In: Food Quality and Preference, Vol. 68, 2018, p. 19-28
In: Journal of Aquatic Food Product Technology, Vol. 27, No. 1, 2018, p. 5-20
In: Appetite, Vol. 113, 2017, p. 246-254
In: Ernährungs Umschau, Vol. 64, No. 3, 2017, p. 51-57
In: Journal of Agricultural and Environmental Ethics, Vol. 29, No. 6, 2016, p. 1071–1100
In: Appetite, Vol. 105, 2016, p. 643-651
In: Journal of Agriculture and Rural Development in the Tropics and Subtropics, Vol. 116, No. 1, 2015, p. 71-84
In: NJAS - Wageningen Journal of Life Sciences, Vol. 72-73, 6.2015, p. 41-48
Witzenhausen : Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 2014, 168 p.
In: Food Policy, Vol. 49, No. 2, 2014, p. 437-448
In: Gemeinsamer Abschlussbericht zu Projekten des Regionalfensters. ed. /Robert Hermanowski; Ulrich Hamm. Frankfurt am Main : FiBL Deutschland e. V. 2014, p. 78-105
In: Journal of Food, Agriculture and Environment, Vol. 11, No. 1, 2013, p. 40-46
In: British Food Journal, Vol. 115, No. 5, 2013, p. 727-742
In: Revista de Cercetare si Interventie Sociala, Vol. 39, 12.2012, p. 154-175
In: Food Quality and Preference, Vol. 25, No. 1, 2012, p. 9-22
Witzenhausen : Universität Kassel 2012, 84 p.
In: British Food Journal, Vol. 114, No. 3, 2012, p. 335-352
In: NJAS - Wageningen Journal of Life Sciences, Vol. 58, No. 3-4, 2011, p. 67-72
In: Organic Agriculture - Official journal of The International Society of Organic Agriculture Research, Vol. 1, No. 1, 2011, p. 31–43
Witzenhausen : Universität Kassel 2011, 32 p.
Kassel : Universität Kassel 2011, 173 p.
In: Food Quality and Preference, Vol. 22, No. 8, 2011, p. 772-779
In: Berichte ueber Landwirtschaft, Vol. 88, No. 1, 2010, p. 86-102
In: Renewable Agriculture and Food Systems, Vol. 24, No. 3, 2009, p. 205-213
Frederiksberg : The Business of Society 20.11.2019
Lidl afprøver nye produkter og koncepter: Her vil det for alvor mærkes
'Bælg mig' - Lidl vil have kunderne til at vælge plantebaseret
Ny Lidl-kampagne skal få danskerne til at vælge mere bælg
To testbutikker skal få flere Lidl-kunder til at putte flere bælgfrugter i indkøbskurven
CSR-testbutikker skal få flere Lidl-kunder til at putte bælgfrugter i indkøbskurven
Lidl tester nyt koncept: Kan opleves i disse 2 butikker
Lidl vælger Østerbro til at teste ny satsning på særlig råvare
Forbrugere overdriver bæredygtige valg: ”Praktik står i vejen for gode intentioner”
Ny måling: Overdriver forbrugerne de gode hensigter?
Berømt dansk blyant bliver til blomster - men kan den kaldes bæredygtig?
I syv år blev kosmetik fra ulovlig bosættelse solgt uden korrekt mærkning. Nu flytter produktionen til Israel
Varerne bliver mindre, men priserne er de samme
Fem alternativer til den sorte fredag
- Vogt jer for de falske profeter, siger markedsføringsekspert
Supermarkedet kan hjælpe dig til at vælge grønnere
Supermarkedet kan hjælpe dig til at vælge grønnere
A large new research project investigates plant-based foods to strengthen Denmark's position in the green transition world-wide
The power of the wallet: We vote with our money
Skal man støtte sin lokale butik eller tænke på klimaet og købe genbrug?
Varer pynter sig med grønne fjer
Vi har spist mere kage under corona
Mette Lykke har først succes, når salget falder hos hendes partnere - men det snakker de ikke højt om
Too Good To Go forholder sig ikke til, at mindre madsspild vil give faldende salg hos partnere
Currently no outside activities