HBH Prize & Troubleshooter Prize 2021

Join us in congratulating Rambøll with winning the HBH Marketing Prize 2021 and the CBS thesis students with having written the best thesis about last year’s winner, the Royal Danish Theatre.

Thursday, September 16, 2021 - 15:00 to 17:00

Troubleshooter

Close collaboration with companies is of paramount importance to CBS and to our students. Every year, researchers at CBS and the HBH Foundation award the HBH Prize for exemplary, state-of-the-art marketing by a Danish company or organisation. At the same time the Troubleshooter Prize is awarded. It is a prestigious award worth DKK 50,000 in cash for the student or the group of students who have written the best thesis in collaboration with last year’s winner of the HBH Prize.

You are invited to the celebration of this year’s winner of the HBH award, Rambøll. Jury member and associate professor, Mogens Bjerre explains the motivation behind the Rambøll win:

“With a strong commitment to sustainability in all areas of the business, Rambøll proves very aware of the company’s social responsibility. What is particularly crucial for awarding just Rambøll the HBH Prize, is the fact that social responsibility has been Rambøll’s focus already for several years and is thus incorporated deep into Rambøll's culture and DNA. The marketing effort is in full synergy with the company values.”

Join the celebration either in person or online Thursday 16 September, 15:00-17:00. Meet the winner of the Trouble Shooter Prize and learn about the winning thesis. Meet Rambøll as well. Not only will they be awarded the prestigious prize they will also invite students to write theses in collaboration during the coming semesters. The ceremony takes place at SPs05 Nykredit Aud. and can be attended physically or online.
 
If you would want to participate online, no registration is needed. However, if you prefer to join us in SPs05, please sign up beforehand by writing an email to thesisevents@cbs.dk.
 
You can attend the online event (which will be held in English) through this link.
 
Programme:
15:00 – 15:05:   Welcome
15:05 – 15:15:   HBH Troubleshooter Prize 2021
15:15 – 15:30:   Q&A with the Troubleshooter Winner
15:30 – 15:40:   HBH Prize 2021
15:40 – 15:55:   Q&A with 2021 case company, facilitated by Nikolaj Malchow-Møller
16:00 – 17:00:   Reception

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 07/11/2023