Innovative Business Development (Innovative)

Abstract:

There is a significant potential for innovative business development across the advanced transatlantic markets and the emerging markets in China and South-East Asia (SEA). The SEA region with China at its center is becoming more self-sustainable catering to increasingly sophisticated local demands. This creates new global business opportunities. We want to explore how CBS together with strategically located research institutions in the United States (US) and China (Hong Kong) can collaborate in a research effort aimed at outlining the contours of the ‘nimble’ multinational firm that is resilient and able to create innovative products, services and processes exploiting the changing competitive conditions in global markets.