Centre for Owner-Managed Businesses
Cases
Interview: Brunata - The necessity of clarifying expectations
In the following video Professor Morten Bennedsen, Vice-Chairman Eva Fischer Hansen and the new external CEO Michael Staal of Brunata discuss management in family businesses. They agree on the necessity of family businesses to align their values and expectations with the external hires they bring in to help manage their companies. Further they underpin that incoming executives should have the freedom to run with their own ideas.
In the following video Professor Morten Bennedsen, Vice-Chairman Eva Fischer Hansen and the new external CEO Michael Staal of Brunata discuss management in family businesses. They agree on the necessity of family businesses to align their values and expectations with the external hires they bring in to help manage their companies. Further they underpin that incoming executives should have the freedom to run with their own ideas.
The page was last edited by: Centre for Owner-Managed Businesses // 12/01/2023