Department of Business Humanities and Law

ARTICLES

• Jan Trzaskowski, ‘Behavioural Innovations in Marketing law’ in Hans Micklitz, Anne-Lise Sibony and Fabrizio Esposito (eds), Handbook of Research Methods in Consumer Law (Edward Elgar Handbook series on research methods in law 2018), pp. 296–333.
• Jan Trzaskowski, ‘Identifying the Commercial Nature of “Influencer Marketing” on the Internet’, Scandinavian Studies in Law, Volume 65 (‘50 Years of Law and IT’), 2018, pp. 81–100.
• Jan Trzaskowski, ‘Interpretation and Assessment under the Unfair Commercial Practices Directive — the ICC Code for Advertising and Marketing and the Commission’s Staff Working Document’ in Ulf Bernitz & Caroline Heide-Jørgensen, Marketing and Advertising Law in a Process of Harmonization (Hart Publishing 2017), pp 85–103.
• Peter Lewinski, Jan Trzaskowski & Joasia Luzak, ‘Face and Emotion Recognition on Commercial Property under EU Data Protection Law’, Psychology & Marketing, 2016, Volume 33, Issue 9, pp. 729–746.
• Jan Trzaskowski, ‘Lawful Distortion of Consumers’ Economic Behaviour – Collateral Damage Under the Unfair Commercial Practices Directive’, European Business Law Review, 2016, Issue 1, pp. 25–49.
• Jan Trzaskowski, ‘Unsolicited Commercial Communication in Social Media’, European Business Law Review, 2014, Issue 3, pp. 389–406.
• Jan Trzaskowski, ‘User Generated Marketing – Legal Implications when Word-of-Mouth Goes Viral’, International Journal of Law and Information Technology, 2011, pp. 348–380.
• Jan Trzaskowski, ‘Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive’, Journal of Consumer Policy, 2011, pp. 377–392.

BOOKS

•  Jan Trzaskowski, Andrej Savin, Patrik Lindskoug & Björn Lundqvist, Introduction to EU Internet Law (2nd Edition, Ex Tuto 2018)
• Peter Møgelvang-Hansen, Thomas Riis & Jan Trzaskowski, Markedsføringsretten (3rd Edition, Ex Tuto 2017).
• Jan Trzaskowski (ed) et al., Internetretten (3rd Edition, Ex Tuto 2017).
• Jan Trzaskowski, Legal Risk Management in Electronic Commerce – Managing the risk of cross-border law enforcement (Ex Tuto 2005).