PhD defence: Albert Fei Liu

Empowered by rapid advances in Business-to-Consumer (B2C) digital infrastructure, consumers are beginning to follow an increasingly convoluted path when making purchase decisions for products and services. They use technologies on B2C match-making platforms to guide their decision journeys in ways that are neither premeditated nor intended. This thesis strives to examine this emergent technology use, a notion that challenges the implicit assumption that consumers adhere to well-defined decision-making processes in which the effectiveness of technologies remains constant regardless of how they are used. Findings from this thesis can yield insights for enhancing service marketing and platformization in relation to consumers’ increasingly emergent decision journeys.
 
Primary Supervisor:
Professor Chee-Wee Tan
Department of Digitalization
Copenhagen Business School
 
Secondary Supervisors:
Professor Pengzhu Zhang
Department of Information, Technology and Innovation
Shanghai Jiao Tong University
 
Senior Lecturer Eric T. K. Lim
UNSW Australia Business School
 
Assessment Committee:
Professor Professor Robert J. Kauffman (Chair)
Department of Digitalization
Copenhagen Business School
 
Professor Yulin Fang
Department of Information Systems
City University of Hong Kong
 
Professor Virpi Kristiina Tuunainen
Department of Information and Service Management
Aalto University
 
Thesis:
The thesis will be available from research.cbs.dk
 
*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!