Professor Morten Bennedsen presents "The Family Business Map"

Morten Bennedsen is the André and Rosalie Hoffmann Chaired Professor of Family Enterprise at INSEAD and Academic Director of the Wendel International Centre for Family Enterprise.

In the following article Professor Morten Bennedsen explains the importance of family businesses´  long-term planning; family businesses need to design a road map for the future governance of the firm and the family.

Read Mortens 3 essential steps for long-term planning in family businesses and watch an interview in which Morten answers questions regarding the future of owner- and leadership in family businesses.