PhD defence: Marzia Aricò

The study aims at clarifying the elements characterizing the organizational environment within which service design is introduced and the mechanisms for its adoption. Nine large, western organizations operating across eight different sectors are analyzed, who have all opted to introduce service design to tackle a diverse range of pressing business challenges. The study concludes that service design enters the organization through the emerging customer logic, conceptualized as an organizational logic of competitiveness that reflects a system guiding specific competitive choices.

Primary Supervisor:
Associate Professor Stefan Meisiek
Department of Management, Politics and Philosophy
Copenhagen Business School

Secondary Supervisors:
Assistant Professor Giulia Calabretta
Faculty of Industrial Design Engineering
Delft University of Technology

Assessment Committee:
Associate Professor Søren H. Jensen (chair)
Department of Management, Politics and Philosophy
Copenhagen Business School

Professor Davide Ravasi
Faculty of Management
Cass Business School

Associate Professor Daniela Sangiorgi
Department of Design
Politecnico di Milano

Thesis:
The thesis will be available here

Reception:
The Doctoral School of Organisation and Management Studies will host a reception, which will take place immediately after the defence in the area immediately outside the defence room.