cbmsc
Department of Management, Society and Communication
Carsten
Buhl
External Lecturer
E-mail:
cb.msc@cbs.dk
Presentation and academic fields
My key interests are marketing specifically FMCG, sports management and sponsorships all with an international perspective. Additionally I have broad experience in internationalization, strategy and branding.
Professional and/or academic experience
I worked more than 20 years with FMCG and sponsorship marketing in various functions, mainly for Carlsberg. I managed some of the biggest marketing campaigns based where the link between positioning, communication and brands marketing was essential. My cultural and work experience is broads as I have lived and worked in more than 8 countries. I do also supervise bachelor and master thesis.
Pedagogical experience/method skills/supervision
I supervise in the fields of marketing, branding, sports management and sponsorships often with a solid SoMe footprint.
External link