Department of Management, Society and Communication

My research investigates how communication on social media (e.g. the use of emotions, certain forms of framing or linguistic features) shapes the ways we discuss and think about organizational and societal responsibilities. This builds on the idea that social media has become a “battleground” where NGOs, corporations, politicians and civil society fight alongside each other to shape public opinion, and thus I am naturally also interested in social medias potential to cultivate polarization and echo chambers as well as the impact of disinformation. Currently, I am focusing on the climate change debate on Twitter, where I am analysing millions of tweets to understand how and to what extent the framing used to emphasize certain attributes or arguments in single tweets has the potential to affect public opinion about where to place the blame for causing the problem - and where to place the responsibility for remedial activities.