mascmsc
Department of Management, Society and Communication
- Centre for Sustainability
Maureen
Schulze
Postdoc
Room:
DH.Ø.2.111
Tel:
+4538153257
E-mail:
masc.msc@cbs.dk
542640
Presentation
My research interests are in the field of sustainable food consumption, consumer behavioural change and sustainable innovation in food retail.
I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.
Primary research areas
- Consumer behaviour
- Marketing for sustainable products
- Sustainable innovation in food retail
Link to this homepage
www.cbs.dk/en/staff/mascmsc
Selected publications
Jürkenbeck, K., Spiller, A., & Schulze, M. (2021). Climate change awareness of the young generation and its impact on their diet. Cleaner and Responsible Consumption, 3, 100041. https://doi.org/10.1016/j.clrc.2021.100041
Schulze, M., Spiller, A., & Risius, A. (2021). Co-ops 2. 0: Alternative retail strategies to support a sustainable transition in food retailing. Frontiers in Sustainability, 2, 675588. https://doi.org/10.3389/frsus.2021.675588
Schulze, M., Spiller, A., Risius, A. (2021). Do consumers prefer pasture-raised husbandry from dual-purpose cattle when considering meat products? A discrete choice experiment for the case of minced beef. Meat Science, 177, 108494. https://doi.org/10.1016/j.meatsci.2021.108494
Schulze, M., Risius, A., Spiller, A. (2021). Public perceptions of undercover investigations in livestock farming: An end that justifies the means? Animal Welfare, 30(1): 39–47. https://doi.org/10.7120/09627286.30.1.039
Publications List
Publications sorted by:
2024
Kristin Jurkenbeck; Maureen Schulze / Consumer Preferences and Willingness to Pay for Apples From Agrivoltaics
In: Journal of Cleaner Production, Vol. 465, 8.2024
In: Journal of Cleaner Production, Vol. 465, 8.2024
Journal article > peer review
Maureen Schulze; Meike Janssen; Jessica Aschemann-Witzel / How to Move the Transition to Sustainable Food Consumption Towards a Societal Tipping Point
In: Technological Forecasting and Social Change, Vol. 203, 6.2024
In: Technological Forecasting and Social Change, Vol. 203, 6.2024
Journal article > peer review
Maureen Schulze; Meike Janssen / Self-determined or Non-Self-determined? : Exploring Consumer Motivation for Sustainable Food Choices.
In: Sustainable Production and Consumption, Vol. 45, 3.2024, p. 57-66
In: Sustainable Production and Consumption, Vol. 45, 3.2024, p. 57-66
Journal article > peer review
Maureen Schulze; Kristin Jurkenbeck / The Symbiotic Production of Food and Green Electricity : Consumer Preferences for Food Produced in Agrivoltaic Systems.
In: Business Strategy and the Environment, 12.12.2024
In: Business Strategy and the Environment, 12.12.2024
Journal article > peer review
2023
Maureen Schulze; Meike Janssen / Consumers' (Lacking) Self-determined Motivation to Reduce Meat Consumption
In: Proceedings of the European Marketing Academy: EMAC 2023 Annual Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy: EMAC 2023 Annual Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Maureen Schulze; Winnie Isabel Sonntag; Marie von Meyer-Höfer / Is Less More? : Investigating Citizen and Consumer Preferences for the Future Direction of Livestock Farming Policy.
In: Journal of Cleaner Production, Vol. 390, 3.2023
In: Journal of Cleaner Production, Vol. 390, 3.2023
Journal article > peer review
Sarah Kühl; Elisa Bayer; Maureen Schulze / The Role of Trust, Expectation, and Deception when Buying Organic Animal Products
In: Animal Frontiers, Vol. 13, No. 1, 2.2023, p. 40-47
In: Animal Frontiers, Vol. 13, No. 1, 2.2023, p. 40-47
Journal article > peer review
Jessica Aschemann-Witzel; Maureen Schulze / Transitions to Plant-based Diets : The Role of Societal Tipping Points.
In: Current Opinion in Food Science, Vol. 51, 6.2023
In: Current Opinion in Food Science, Vol. 51, 6.2023
Review article > peer review
Maureen Schulze; Sarah Kühl; Gesa Busch / We Have Some Calves Left! : Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production..
In: Food Ethics, Vol. 8, No. 2, 10.2023
In: Food Ethics, Vol. 8, No. 2, 10.2023
Journal article > peer review
Winnie Isabel Sonntag; Dominic Lemken; Achim Spiller; Maureen Schulze / Welcome to the (Label) Jungle? : Analyzing How Consumers Deal with Intra-sustainability Label Trade-offs on Food.
In: Food Quality and Preference, Vol. 104, 3.2023
In: Food Quality and Preference, Vol. 104, 3.2023
Journal article > peer review
2022
Kristin Jurkenbeck; Theresa Haarhoff; Achim Spiller; Maureen Schulze / Does Allulose Appeal to Consumers? : Results from a Discrete Choice Experiment in Germany.
In: Nutrients, Vol. 14, No. 16, 8.2022
In: Nutrients, Vol. 14, No. 16, 8.2022
Journal article > peer review
Maureen Schulze; Achim Spiller; Kristin Jurkenbeck / Politicised Opinion Leaders in the Younger Generation : To Meat or Not to Meat?.
In: British Food Journal, Vol. 124, No. 11, 11.2022, p. 3907-3921
In: British Food Journal, Vol. 124, No. 11, 11.2022, p. 3907-3921
Journal article > peer review
Lars Esbjerg; Klaus Brønd Laursen; Maureen Schulze / Who are the Drivers of Change? : On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare.
In: International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 9.2022, p. 468-487
In: International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 9.2022, p. 468-487
Journal article > peer review
2021
Kristin Jürkenbeck; Achim Spiller; Maureen Schulze / Climate Change Awareness of the Young Generation and Its Impact on Their Diet
In: Cleaner and Responsible Consumption, Vol. 3, 12.2021
In: Cleaner and Responsible Consumption, Vol. 3, 12.2021
Journal article > peer review
Maureen Schulze; Achim Spiller; Antje Risius / Co-ops 2.0 : Alternative Retail Strategies to Support a Sustainable Transition in Food Retailing.
In: Frontiers in Sustainability, Vol. 2, 3.9.2021
In: Frontiers in Sustainability, Vol. 2, 3.9.2021
Journal article > peer review
Maureen Schulze; Achim Spiller; Antje Risius / Do Consumers Prefer Pasture-raised Dual-purpose Cattle when Considering Meat Products? : A Hypothetical Discrete Choice Experiment for the Case of Minced Beef.
In: Meat Science, Vol. 177, 7.2021
In: Meat Science, Vol. 177, 7.2021
Journal article > peer review
Maureen Schulze; Antje Risius; Achim Spiller / Public Perceptions of Undercover Investigations in Livestock Farming : An End that Justifies the Means?.
In: Animal Welfare, Vol. 30, No. 1, 2.2021, p. 39-47
In: Animal Welfare, Vol. 30, No. 1, 2.2021, p. 39-47
Journal article > peer review
2020
Anna Kiefer; Martin Elsäßer; Kerstin Grant; Renate Lindner; Uršula Trček; Antje Risius; Maureen Schulze; Achim Spiller; Juliane Dentler; Katharina Wacker; Christian Sponagel; Jonas Weber; Enno Bahrs / Grünlandschutz in benachteiligen Mittelgebirgsregionen durch ein Bio-Weiderindkonzept am Beispiel des Südschwarzwalds
In: Berichte uber Landwirtschaft, Vol. 98, No. 3, 12.2020
In: Berichte uber Landwirtschaft, Vol. 98, No. 3, 12.2020
Review article > peer review
2018
Maureen Schulze; Antje Risius; Achim Spiller / Heimliche Stallaufnahmen aus gesellschaftlicher Sicht im Wechselspiel zwischen Landwirtschaft, Tierschutzorganisationen und staatlichen Kontrollmechanismen
In: German Journal of Agricultural Economics, Vol. 67, No. 4, 2018, p. 267-280
In: German Journal of Agricultural Economics, Vol. 67, No. 4, 2018, p. 267-280
Journal article > peer review
More results... (total 19 results)
2022
Durchblick im Labeldschungel im Supermarkt?
18/11/2022 // Informationsdienst Wissenschaft
Outside activities
Currently no outside activities