axgmarktg

Department of Marketing

Allan
Xenius Grige
External lecturer
E-mail:
axg.marktg@cbs.dk.

AG
Presentation and academic fields

Topics currently or previously taught at CBS include: Festival & Event Management, Arts & Culture Marketing, Strategic Management, Experience Ecomony, Tourism & Hospitality, HR Management with focus on Motivation.

Professional and/or academic experience

Allan Xenius Grige has spent 35+ years in the cultural sector, working internationally as a tour manager, event director, CEO of performing arts venues, and as a consultant specializing in guest services, audience development, artistic programming and feasibility studies for new performing arts centres and conference venues. He has also served as a board member to various Danish and international associations in the arts sector. Selected publications: "Celebrate To Prosper - Potentials for tourism, festivals, and cultural events in times of crisis" (co-author; published 2012 by CBS).

Pedagogical experience/method skills/supervision

I supervise bachelor thesis topics related to general strategy/organisation, marketing, and arts/culture/events.

External link