rjmarktg
Department of Marketing
- Center for Tourism and Hospitality Management (THM)
Richard
Gyrd-Jones
Professor with special responsibilities
,
PhD
Room:
SOL/C3.21
Tel:
+4538152242
E-mail:
rj.marktg@cbs.dk
244509
Presentation
Dr Richard Gyrd-Jones’ research focuses on challenges to managing brands in the context of multiple stakeholder eco-systems. He examines critically the discipline of branding as a constitutive force in society. He is co-founder of the Brand Meaning Network (link: http://www.cbs.dk/en/research/departments-and-centres/department-of-mark...), which brings together top international scholars in the area of brand meaning co-creation. His most recent research follows several paths. Firstly, he looks at brand identity co-creation and issues around the implementation of branding strategies at a managerial level. Secondly, he studies brands in a wider societal context and its role in and interaction with the performativety of personal brands.
He works closely with new ventures in both his research and through multiple workshop formats to help start-ups build their brand. He achieves consistently high evaluations in his teaching at undergraduate, graduate and executive levels. He has been the programme coordinator of the MSc programme in Branding & Communications Management at CBS (link: http://www.cbs.dk/uddannelse/kandidatuddannelser/candmerc/marketing/bran...) which is ranked Number 1 in Western Europe by best-masters.com (link: http://www.best-masters.com/ranking-master-corporate-communication-in-we...)
Richard Gyrd-Jones is a Docent in Brand Management at Oulu Business School, Finland (link: http://www.oulu.fi/oulubusinessschool/)
Richard Gyrd-Jones is a member of the Advances in Branding Research Cluster (link:
https://www.cbs.dk/en/research/departments-and-centres/department-of-mar...)
Primary research areas
- Brand Mangement
- Corporate Branding
- Brand Value & Meaning
- Branding in Social Media
- Brand Eco-systems
- Branding in New Ventures
- B-to-B Branding
Administrative tasks
Departmental Service and Administrative Tasks
2016 – 2024: DVIP Coordinator, Department of Marketing
2016 - 2020: IT and Web Committee Chair
CBS Service and Administrative Tasks
2023: Member of CBS Strategic Program Portfolio Review (SPPR) working group
2019-present: Programme Coordinator, MSc Brand & Communications Management. (Budget responsible)
2020- present: Member of the BSc Market and Cultural Analysis (HA(MAK)) Study Board
2020 – present: Appeals Board BSc Market and Cultural Analysis (HA(MAK))
2019: Member of the BSc (HA) Market and Cultural Analysis (HA(MAK)) Interim Study Board
2018: Member of the BSc (HA) Market and Cultural Analysis Task Force
2014 – 2021: Member of BA International Marketing & Communications (IMK) Study Board
2005 – 2010: Programme Coordinator, MSc Marketing Communications Management. (Budget responsible)
2005 – 2008: Member of BSc Business Administration & Service Management (SEM) Study Board
Link to this homepage
www.cbs.dk/en/staff/rjmarktg
Courses
Brand Strategy & Business Processes (cand.merc. & BCM) Open Innovation & Branding (cand.merc. elective)
Minor coordinator: Excellence in Brand Strategy & Analytics.
CBS 2013-Present
Masters Level: Perspectives in Strategic Brand Management (cand.merc. BCM), Corporate Branding & Communities (cand.merc. SMC), Brand Governance (cand.merc. BCM), Retail Branding & Innovation (cand.merc. elective), Advanced Perspectives in Brand Co-Creation: Innovation opportunities and ethical challenges (cand.merc. elective), Open Innovation Branding (cand.merc. elective) Bachelor Level: Multidisciplinary Case: Brand Management (IMK), Cross-cultural Studies for Marketing (IMK)
Griffith University 2010-2012
Masters Level: Branding, Retail Branding & Innovation, Integrated Marketing Communication.
Diploma Level: eCRM, Corporate Communications Bachelor Level: Strategic International Marketing School Outreach: Marketing & International Management
iESEG, Lille, France 2011
Masters Level: Retail Branding & Innovation
Supervision
Masters Thesis Projects: 100+ Bachelor Projects
2020 - 2024: Marija Sarafinovska, CBS: “Brand Co-creation and Ethics: Stakeholder Perception of the Ethicality of Co-creation process” (Secondary Supervisor)
2014 - 2018: Anna-Bertha Heeris Christensen, CBS: “Understanding Brand Value Formations within Social Media Practices: An Investigation of How Value Emerges in Online Habitus between Brands, Consumers and Influencers” (Principal Supervisor)
2010 - 2014: Nicky Nedergaard, CBS: "Creating a Sustainable Operating Model for Design in Business: The role of brand in aligning company resources and custom value creation" (Principal Supervisor)
2010 - 2014: Natasha Cox, Griffith University: "Destination Brand Architecture: An exploratory study of nature-based destinations" (Principal Supervisor)
2010 - 2012: Husam Alnaimi, Griffith University: "Relationship Marketing in the Jordanian Internet Sector: The inclusion of switching behavior and relational bonds into the relationship marketing model" (Principal Supervisor)
PhD – Evaluation Committees
2021: Janina Schaumann, Lund University: “Stakeholder-Based Brand Equity: A qualitative study of its development through firm-stakeholder interactions in emerging markets” (Opponent)
2018: Anna Alapeteri, Oulu Business School: “The Effects of Using English as a Business Lingua Franca on Spoken Brand Co-Creation Communication – A discursive approach” (Opponent)
2015: Pernille Ryden, CBS: “Tool or Transformation: Strategic cognition of social media in business-customer interaction” (pre-defence)
2014: Christian Koch, Lund University: “Corporate Brand Positioning: Case studies across firm levels and over time.” (Committee)
2012: Jannie Adamsen, Griffith University: “An Australian Choice Study: Food for thought.” (Committee chair)
Selected publications
- Christensen, A-B.H., Gyrd-Jones, R. & Beverland. M. (2024). " Dialectical Emotional Labour in Digital Person-Branding: The Case of Social Media Influencers" Organization Studies. Vol 45, no 4: pp. 571-591.
- Markovic, S., Gyrd-Jones, R.I., von Wallpach, S. & Lindgreen, A. (2022). Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications. Cheltenham, UK: Edward Elgar.
- Koch, C. & Gyrd-Jones, R.I. (2019). Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning. Industrial Marketing Management. Vol. 81: pp. 40-53.
- Törmälä, M. & Gyrd-Jones, R.I. (2017). Development of New B2B Venture Corporate Brand Identity: A narrative performance approach. Industrial Marketing Management, Vol 65: pp. 76-85.
- Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2017). Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. Journal of Business Research. Vol 70: pp. 432-440.
- Gyrd-Jones, R.I. & Kornum, N. (2013). Managing the co-created brand: Value and cultural complementarity in online and offline multi-stakeholder ecosystems. Journal of Business Research, vol 66, no 9, pp. 1484-1493.
- Nedergaard, N. & Gyrd-Jones, R.I. (2013). Sustainable Brand-Based Innovation: The role of corporate brands in driving sustainable innovation. Journal of Brand Management, Vol.20, no.9: pp. 762-778.
- Jones, R.I. (2005). “Finding Sources of Brand Value. Developing a stakeholder model of brand equity,” Journal of Brand Management, vol. 13, no. 1, pp. 10-32.
Publications sorted by:
2024
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Dialectical Emotional Labour in Digital Person-Branding : The Case of Digital Influencers.
In: Organization Studies, Vol. 45, No. 4, 4.2024, p. 571-591
In: Organization Studies, Vol. 45, No. 4, 4.2024, p. 571-591
Journal article > peer review
Sille Julie J. Abildgaard; Richard Gyrd-Jones; Bo T. Christensen; Sylvia von Wallpach / Value Co-creating Pedagogies : Capability Development Through Creating Value for Others.
In: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . ed. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, p. 337–356
In: Business Education in the 21st Century: Developing Discipline Competences and Transformation Capabilities. . ed. /Adam Lindgreen; Eleri Rosier; Antonia Erz; Ben Marder; Sylvia von Wallpach. Cheltenham : Edward Elgar Publishing 2024, p. 337–356
Book chapter > peer review
2023
Kaisa Aro; Kati Suomi; Richard Gyrd-Jones / Layers of Love : Exploring the Interactive Layers of Brand Love in the Social Media Setting.
In: European Journal of Marketing, Vol. 57, No. 13, 2023, p. 87-110
In: European Journal of Marketing, Vol. 57, No. 13, 2023, p. 87-110
Journal article > peer review
2022
Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen / Preface
In: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . ed. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, p. xxiv–xxxiv
In: Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. . ed. /Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2022, p. xxiv–xxxiv
Preface/postscript
Stefan Markovic (Editor) ; Richard Jones (Editor) ; Sylvia von Wallpach (Editor) ; Adam Lindgreen (Editor) / Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications.
Cheltenham : Edward Elgar Publishing 2022, 448 p.
Cheltenham : Edward Elgar Publishing 2022, 448 p.
Anthology > peer review
2021
Richard Jones; Niels Kornum / Individual and Collective Identities in Consocial Communities : Theorising New Forms of on and Offline Social Practice in Relation to Tensions between Individual and Collective Identities .
In: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . ed. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 p.
In: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . ed. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 p.
Conference abstract in proceedings > peer review
2020
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Digital Exploitation through Emotional Labour : The Work-practices of Influencers.
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper > peer review
2019
Christian H. Koch; Richard I. Gyrd-Jones / Corporate Brand Positioning in Complex Industrial Firms : Introducing a Dynamic, Process Approach to Positioning.
In: Industrial Marketing Management, Vol. 81, 8.2019, p. 40-53
In: Industrial Marketing Management, Vol. 81, 8.2019, p. 40-53
Journal article > peer review
2018
Sylvia von Wallpach; Richard Gyrd-Jones; Stefan Markovic / Brand Co-creation : Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal.
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Stefan Markovic; Sylvia von Wallpach; Richard Gyrd-Jones / Multi-stakeholder Knowledge Sharing and Brand Co-creation : Ethical Considerations.
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. . ed. /Kathy Hamilton; Matthew Alexander; Spiros Gounaris; Maria Karampela; Ewelina Lacka. Brussels : European Marketing Academy. EMAC 2018, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings
2017
Minna Törmälä; Richard I. Gyrd-Jones / Development of New B2B Venture Corporate Brand Identity : A Narrative Performance Approach.
In: Industrial Marketing Management, Vol. 65, 8.2017, p. 76-85
In: Industrial Marketing Management, Vol. 65, 8.2017, p. 76-85
Journal article > peer review
Richard Jones / Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity.
In: Advances in Corporate Branding. ed. /John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf. London : Palgrave Macmillan 2017, p. 119-147 (Journal of Brand Management: Advanced Collections)
In: Advances in Corporate Branding. ed. /John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf. London : Palgrave Macmillan 2017, p. 119-147 (Journal of Brand Management: Advanced Collections)
Book chapter > peer review
Niels Kornum; Richard Gyrd-Jones; Nadia Al Zagir; Kristina Anthoni Brandis / Interplay Between Intended Brand Identity and Identities in a Nike Related Brand Community : Co-existing Synergies and Tensions in a Nested System.
In: Journal of Business Research, Vol. 70, 1.2017, p. 432-440
In: Journal of Business Research, Vol. 70, 1.2017, p. 432-440
Journal article > peer review
Richard Gyrd-Jones; Minna Törmälä / Make Sense? : Exploring the Role of Sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand.
Paper presented at The 12th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2017, 2017
Paper presented at The 12th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2017, 2017
Paper > peer review
2016
Salia Saraneimi; Richard Gyrd-Jones / Brand Identity Creation and Temporality
Paper presented at The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016, 2016
Paper presented at The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016, 2016
Paper > peer review
Richard Gyrd-Jones; Minna Törmälä / Corporate Brand Identity Development in SMEs : A New Co-creative Typology.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
2015
Wei Shao; Richard Ian Jones; Debra Grace / Brandscapes : Contrasting Coporate-Generated Versus Consumer-Generated Media in the Creation of Brand Meaning.
In: Marketing Intelligence & Planning, Vol. 33, No. 3, 2015, p. 414-443
In: Marketing Intelligence & Planning, Vol. 33, No. 3, 2015, p. 414-443
Journal article > peer review
Richard Gyrd-Jones; Louise Rygaard Jonas / Executing the Perfect Retail Brand : The Impact of Multiple Level Brand Meanings.
Abstract from The 44th EMAC Annual Conference 2015, 2015
Abstract from The 44th EMAC Annual Conference 2015, 2015
Conference abstract for conference > peer review
Niels Kornum; Richard Gyrd-Jones; Nadia Al Zagir; Kristina A. Brandis / Individual and Collective Identity Construction in a Niké Related Brand Community
Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, 2015
Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, 2015
Paper > peer review
2015
Sarah Sloan; Kelli Bodey; Richard Gyrd-Jones / Knowledge Sharing in Online Brand Communities
In: Qualitative Market Research, Vol. 18, No. 3, 2015, p. 320-345
In: Qualitative Market Research, Vol. 18, No. 3, 2015, p. 320-345
Journal article > peer review
Niels Kornum; Richard Gyrd-Jones; Nadia Al Zagir; Kristina A. Brandis / The Interplay Between Online and Offline Community Culture
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper presented at The 44th EMAC Annual Conference 2015, 2015
Paper > peer review
2014
Minna Mäläskä; Richard Ian Jones / Corporate Brand Identity in SMEs : A New Co-creative Typology.
Abstract from 19th International Colloquium on Entrepreneurial and Small Business Marketing, 2014
Abstract from 19th International Colloquium on Entrepreneurial and Small Business Marketing, 2014
Conference abstract for conference > peer review
Natasha Cox; Richard Gyrd-Jones; Sarah Gardiner / Internal Brand Management of Destination Brands : Destination Management Organisations and Aperators .
In: Journal of Destination Marketing & Management, Vol. 3, No. 2, 6.2014, p. 85-95
In: Journal of Destination Marketing & Management, Vol. 3, No. 2, 6.2014, p. 85-95
Journal article > peer review
Anne Martensen; J.S Jensen; Richard Gyrd-Jones / The eWOM Matrix : A Model for Categorising e-Word-of-Mouth on Web-based Consumer Opinion Platforms.
Paper presented at The 2nd International Conference on Contemporary Marketing Issues, 2014
Paper presented at The 2nd International Conference on Contemporary Marketing Issues, 2014
Paper > peer review
Richard Ian Jones; Louise Rygaard Jonas / Where is the Brand? : Multiple Level Brand Meanings in Retail Brands.
Paper presented at The 9th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2014, 2014
Paper presented at The 9th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2014, 2014
Paper > peer review
2013
Richard I. Gyrd-Jones; Clive Helm; Jonas Munk / Exploring the Impact of Silos in Achieving Brand Orientation
In: Journal of Marketing Management, Vol. 29, No. 9-10, 2013, p. 1056-1078
In: Journal of Marketing Management, Vol. 29, No. 9-10, 2013, p. 1056-1078
Journal article > peer review
Richard I. Gyrd-Jones; Niels Kornum / Managing the Co-created Brand : Value and Cultural Complementarity in Online and Offline Multi-stakeholder Ecosystems.
In: Journal of Business Research, Vol. 66, No. 9, 9.2013, p. 1484-1493
In: Journal of Business Research, Vol. 66, No. 9, 9.2013, p. 1484-1493
Journal article > peer review
Richard Gyrd-Jones; Bill Merrilees; Dale Miller / Revisiting the Complexities of Corporate Branding : Issues, Paradoxes, Solutions .
In: Journal of Brand Management, Vol. 20, No. 7, 2013, p. 571-589
In: Journal of Brand Management, Vol. 20, No. 7, 2013, p. 571-589
Journal article > peer review
Nicky Nedergaard; Richard Gyrd-Jones / Sustainable Brand-Based Innovation : The Role of Corporate Brands in Driving Sustainable Innovation.
In: Journal of Brand Management, Vol. 20, No. 9, 2013, p. 762–778
In: Journal of Brand Management, Vol. 20, No. 9, 2013, p. 762–778
Journal article > peer review
2013
Richard I. Gyrd-Jones; Clive Helm / The Impact of Cultural Divisions within Organizations in Implementing Brand Strategy
Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, 2013
Paper > peer review
2012
Richard Gyrd-Jones; Clive Helm; Jonas Munk / Exploring the Impact of Silos in Achieving Brand Orientation
Paper presented at The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Paper presented at The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Paper > peer review
Richard Gyrd-Jones / Facebook Netnography : Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands.
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Conference abstract for conference > peer review
Richard Gyrd-Jones; Wei Shao / Implications of Web 2.0 for Retail Branding : Examination of Retailers’ Facebook Pages Using Leximancer.
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2012, 2012
Conference abstract for conference > peer review
Wei Shao; Richard Gyrd-Jones / Is Web 2.0 Really a Success in Online Retail Branding? : Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands.
In: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. . ed. /Harry Timmermans. : EIRASS 2012, 1 p.
In: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. . ed. /Harry Timmermans. : EIRASS 2012, 1 p.
Conference abstract in proceedings > peer review
2011
Niels Kornum; Richard Jones / Brand Reach as Co-negotiated : Value and Cultural Complementarity.
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 2011
In: Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. . ed. /Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana 2011
Article in proceedings > peer review
Nicky Nedergaard; Richard Jones / Implementing Firm Dynamic Capabilities Through the Concept Design Process : A Conceptual Model for Creating Sustainable Competitive Advantage.
In: Proceedings of ANZMAC 2011. ed. /Martin MacCarthy. Perth : ANZMAC 2011, 1 p.
In: Proceedings of ANZMAC 2011. ed. /Martin MacCarthy. Perth : ANZMAC 2011, 1 p.
Conference abstract in proceedings > peer review
Husam Alnaimi; Richard Jones; Helen Perkins / Inclusion of Switching Behaviour into Relationship Marketing Model : A Theoretical Model.
In: Proceedings of ANZMAC 2011. ed. /Martin MacCarthy. Brisbane : ANZMAC 11.2011
In: Proceedings of ANZMAC 2011. ed. /Martin MacCarthy. Brisbane : ANZMAC 11.2011
Article in proceedings > peer review
Richard Jones / The Interplay between Brand Management and Professional Practices in Living the Brand
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, 2011
Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, 2011
Conference abstract for conference > peer review
Richard Jones; Louise Rygaard Jonas / Where does the Brand Lie in the Organization?
Paper presented at QUIS11 - Services Conference : Moving Foward with Service Quality, 2011
Paper presented at QUIS11 - Services Conference : Moving Foward with Service Quality, 2011
Paper > peer review
2010
Clive Helm; Richard Jones / Brand Governance : The New Agenda in Brand Management.
In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 545-547
In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 545-547
Editorial > peer review
Richard Jones / Brand Governance : Developing a Framework for Safeguarding Brand Value.
Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, 2010
Paper presented at The 5th Thought Leaders International Conference on Brand Management 2009, 2010
Paper > peer review
Richard Jones / Corporate Branding : The Role of Vision in Implementing the Corporate Brand .
In: Innovative Marketing, Vol. 6, No. 1, 2010, p. 44-57
In: Innovative Marketing, Vol. 6, No. 1, 2010, p. 44-57
Journal article > peer review
Richard Jones / Extending the Value Chain : A Conceptual Framework for Managing the Governance of Co-Created Brand Equity .
In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 579-589
In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 579-589
Journal article > peer review
Richard Jones; B. Merrilees; D. Miller / Revisiting the Complexities of Corporate Branding : Challenges and New Perspectives.
Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, 2010
Paper > peer review
Richard Jones / Sound Brand Governance : The Implementation of Sound in the Organization.
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper > peer review
Richard Jones / Sound Branding Governance : How Can Sound Contribute to Building Strong Brands?.
In: Proceedings of ANZMAC 2010. ed. /Paul Ballantine; Jörg Finsterwalder. Christchurch : ANZMAC 11.2010
In: Proceedings of ANZMAC 2010. ed. /Paul Ballantine; Jörg Finsterwalder. Christchurch : ANZMAC 11.2010
Article in proceedings > peer review
Niels Kornum; Richard Jones / Stakeholder Marketing : Managing Multiple Stakeholder Relationships.
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper > peer review
2009
Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Karin Tollin; Richard Jones / Marketing logics for competitive advantage?
In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550
In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550
Journal article > peer review
2009
Richard Jones; Karin Tollin; Marcus Schmidt / Mindsets about Marketing's Influence : Examining Marketing's Role and Position in the Firm.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
Suzanne Benn; Richard Jones / The Role of Symbolic Capital in Stakeholder Disputes : Decision-making Concerning Intractable Wastes.
In: Journal of Environmental Management, Vol. 90, No. 4, 4.2009, p. 1593–1604
In: Journal of Environmental Management, Vol. 90, No. 4, 4.2009, p. 1593–1604
Journal article > peer review
2008
Richard Jones; Karin Tollin / Marketing's Role for Firms' Renewal and Innovation Capability
In: Strategic Market Creation. ed. / Karin Tollin; Antonella Carù. Chichester : Wiley 2008, p. 124-157
In: Strategic Market Creation. ed. / Karin Tollin; Antonella Carù. Chichester : Wiley 2008, p. 124-157
Book chapter > peer review
Karin Tollin; Richard Jones / Marketing's role for firm's renewal and innovation capability
In: Strategic market creation: A new perspective on marketing and innovation management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 124-157
In: Strategic market creation: A new perspective on marketing and innovation management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 124-157
Book chapter > peer review
2005
Richard Jones / Corporate Branding and Market Adaptation : Maintaining Requisite Variety.
In: Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. . ed. /Doug Davies; Greg Fisher; Raechel Hughes. Canberra : ANZAM 2005
In: Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. . ed. /Doug Davies; Greg Fisher; Raechel Hughes. Canberra : ANZAM 2005
Article in proceedings > peer review
Richard Jones / Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity.
In: Journal of Brand Management, Vol. 13, No. 1, 10.2005, p. 10-32
In: Journal of Brand Management, Vol. 13, No. 1, 10.2005, p. 10-32
Journal article > peer review
Suzanne Benn; Richard Jones / Symbolic Capital and Stakeholder Disputes : The Nature and Role of Trust in a 'Risk Society'.
In: Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. . ed. /Doug Davies; Greg Fisher; Raechel Hughes. Canberra : ANZAM 2005
In: Engaging the Multiple Contexts of Management Converence and Divergence of Management Theory and Practice: Proceedings of the 19th ANZAM Conference. . ed. /Doug Davies; Greg Fisher; Raechel Hughes. Canberra : ANZAM 2005
Article in proceedings > peer review
Suzanne Benn; Richard Jones / The Role of Symbolic Capital in Stakeholder Disputes : A Cornflake Is a Fragile Thing.
Paper presented at The Academy of Management Annual Meeting 2005, 2005
Paper presented at The Academy of Management Annual Meeting 2005, 2005
Paper > peer review
2004
Richard Jones / Do we need a broader definition of brand equity? : Developing a stakeholder conceptualisation of brand equity.
Paper presented at The 33rd EMAC Annual Conference 2004, 2004
Paper presented at The 33rd EMAC Annual Conference 2004, 2004
Paper
2002
Richard Jones / Challenges to the Notion of Publics in Public Relations : Implications of the Risk Society for the Discipline.
In: Public Relations Review, Vol. 28, No. 1, 2.2002, p. 47-62
In: Public Relations Review, Vol. 28, No. 1, 2.2002, p. 47-62
Journal article > peer review
2002
Richard Jones / Stakeholder Theory and Instrumental Stakeholder Relations : The Development of an Outcomes Approach.
In: Perspectives on Marketing Relations. ed. / Søren Askegaard; Niels Jørgensen; Thorbjørn Knudsen. København : Karnov Group 2002, p. 55-81
In: Perspectives on Marketing Relations. ed. / Søren Askegaard; Niels Jørgensen; Thorbjørn Knudsen. København : Karnov Group 2002, p. 55-81
Book chapter > peer review
More results... (total 61 results)
2024
Stephany Melnyk; Richard Gyrd-Jones; Rose Mathilde Holstein / Forsker og studerende : Børsen-branden har mindet os om vigtigheden af kulturelle holdepunkter.
: Altinget.dk 23.5.2024
: Altinget.dk 23.5.2024
Net publication - Internet publication
2012
Christine Clausen; Aaron Angert; Richard Jones / Omdømmerisiko i den finansielle sektor : En stakeholder tilgang .
In: Børsens Ledelseshåndbøger: Krise- og risikostyring. . ed. /Martin Vilsøe. København : Dagbladet Boersen A/S 2012 (Børsen Ledelseshåndbøger)
In: Børsens Ledelseshåndbøger: Krise- og risikostyring. . ed. /Martin Vilsøe. København : Dagbladet Boersen A/S 2012 (Børsen Ledelseshåndbøger)
Book chapter
2006
2024
Forsker og studerende: Børsen-branden har mindet os om vigtigheden af kulturelle holdepunkter
23/05/2024 // Altinget.dk // Stephany Melnyk, Richard Gyrd-Jones & Rose Mathilde Holstein
Kan man købe en kunde for en bolle med ost?
15/05/2024 // Børsen, sektion 2, s. 14-15 // Pernille Mohr Nielsen
2023
Ekspert om Apple-topchefs møde med danske stjerner: 'Det er usædvanligt'
28/09/2023 // BT.dk // Jeppe Stie-Svendsen
Hoka var kiksede og klodsede, men bæres nu af både løbere og trendsættere
15/09/2023 // Jyllands-Posten // Ida Jørgensen
Virksomheder skaber sportslige fællesskaber for at få mere loyale kunder
09/07/2023 // Børsen Søndag // Pernille Mohr Nielsen
2022
CBS er med, når CPH:DOX går i luften 23. marts
09/03/2022 // Cbs.dk (Copenhagen Business School)
2021
Garnfirma samler 10.000 strikkefans til bingo hver onsdag
10/12/2021 // Børsen // Pernille Mohr Nielsen
Garnfirma samler 10.000 strikkefans til bingo hver onsdag: "Vi vil ikke "bare" være en garnbutik"
21/11/2021 // Børsen Søndag // Pernille Mohr Nielsen
2019
Carlsberg med i global Microsoft-film: Eksperter tvivler på værdien
29/03/2019 // Markedsføring.dk // Susanne Ingemann
Anden, der kun lægger guldæg
04/03/2019 // Politiken // Simon Roliggaard
2018
Blue jeans på en grøn måde
05/12/2018 // Dtu.dk (Danmarks Tekniske Universitet) // Anders Østerby Mønsted
Virksomheder satser på almindelige menneskerr som reklame
07/05/2018 // DR P4 Radioavisen 07.00 // Joachim Næshave
2017
Derfor bruger du alle dine penge på én taske
10/12/2017 // Costume.dk // Josefine Klint
Derfor banker verdens superbrands konkurrenterne
04/05/2017 // Jyllands-Posten // NICOLAI RAASTRUP
Bankers omdømme banket i bund trods svulmende bundlinjer
04/05/2017 // Finans.dk // Nicolai Raastrup
Eksperterne undrer sig: Danskerne er vilde med e-Boks
04/05/2017 // Finans.dk // Nicolai Raastrup
PostNord-chef efter image-styrtdyk: »Det er super utilfredsstillende at ligge dernede«
03/05/2017 // Jyllands-posten.dk
Hvorfor hedder det Gevalia?
27/03/2017 // Nordjyske.dk
2016
Musikfestivaler tjener millioner på at levere nye rygere
14/02/2016 // Politiken // John Hansen og Lars Igum Rasmussen
2014
Reklamefolk vil redde verden
06/11/2014 // Politiken // Torben Benner
2014
Kampagner fører ikke til mirakler
21/10/2014 // Licitationen - Byggeriets Dagblad // Jane Schmidt Klausen
Voteman kan blive en succes
19/05/2014 // BureauBiz.dk // Pia Osbæck
Miljørigtige megamotorer tænder ingeniørerne
17/05/2014 // Jobfinder.dk // Julie Ring-Hansen Holt
Blod og blowjob: Når det virale hit løber af sporet
17/05/2014 // Jyllands-Posten // Jesper Jakobsen
2013
FestiWalther: Ikon og direktør
13/11/2013 // Vejle Amts Folkeblad // Charlotte Strandgaard
Danskerne har tillid til Fairtrade Mærket
07/08/2013 // Flensborg Avis
Food Culture: Danskerne har tillid til Fairtrade Mærket
06/08/2013 // Ritzaus Bureau
At lave en BURBERRY
22/07/2013 // Elle // Jenny Tzakova
Markedsføring for en halv million kr.
09/04/2013 // Morsø Folkeblad // Peter Welander
2010
Debatten om en bys image er meget vigtig. Forsker: Det kræver tid og hårdt arbejde at ændre et brand.
12/02/2010 // Horsens Folkeblad
2010
Fængslet kan give Horsens sjællen tilbage.: Fængsels-imaget kan vendes til noget positivt, mener eksperter.
12/02/2010 // Horsens Folkeblad
2009
Vi sørger også over tabet af os selv.
26/06/2009 // DR.dk
Folkekirkens nye mediestjerner
29/03/2009 // Politiken
Rystet topchef skjulte sandhed om fyring
13/03/2009 // Business.dk
Fjernsynet fra Banken
09/01/2009 // Magasinet Finans side 26
2008
Bank: Hej det er Jørgen. Vi skal vist ha' en lille snak
10/10/2008 // Weekendavisen
Og månedens muse er...
01/07/2008 // Costume
Superbowl for kvinder
06/06/2008 // Jyllands Posten, Erhverv og Økonomi
Op ad bakke for Grundfos' brand
03/06/2008 // Markedsføring
Balladen om en sodavand
01/06/2008 // Jyllands Posten
2008
Verdens mest magtfulde brands
21/05/2008 // Business.dk
Politiets omdømme
07/04/2008 // DR P1 Morgen
Grøn bølge for firmabiler
06/03/2008 // Fyens Stiftstidende
Haves: Et job med lov og orden. Ønskes: Unge med engagement
01/03/2008 // Politi - Magasinet til politi og anklagemydninghed nr.6
Det handler om psykologi
13/02/2008 // Jyllands Posten
Google skaffer LEGO millioner
28/01/2008 // Business.dk
2007
Identitet: Nye logoer skal give partierne nyt blod
05/07/2007 // Politiken, Økonomi
More results... (total 47 results)
Research Projects
Outside activities
Visiting professorships:
2024: University of Paris Dauphine-PSL
2020-22: University of Turku
2020: IAE Paris Sorbonne Business School