Department of Marketing

szemarktg

Department of Marketing

  • Center for Tourism and Hospitality Management (THM)
Sebastian
Zenker
Professor


Room: SOL/D3.39
Tel:
+4538153852
E-mail: sze.marktg@cbs.dk
SZ
Presentation

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands and on the management of such place brands. Furthermore, he is interested in the field of tourism and destination branding, especially on crisis management, or in the differences between the place perception between tourists and residents – and the issue of so-called Over-Tourism. Sebastian’s work was presented at various conferences, book chapters, and international peer-reviewed top-journals, such as the International Journal of Research in Marketing, Tourism Management, or Environment and Planning A.

Primary research areas
  • Crisis management
  • Over-Tourism
  • Tourism and destination brands
  • Place marketing and branding (especially city branding)
  • Participatory place marketing
  • Brand complexity and brand management
Administrative tasks

Sebastian is the Academic Director (line coordinator) of the Master in Sustainable Tourism and Hospitality Management

Social media
Link to this homepage
www.cbs.dk/en/staff/szemarktg
Courses
  • Touristic Servicescapes and Spatial Design
  • Tourism & Hospitality Project Thesis
  • City Branding and Tourism
Supervision

To insure an effective supervision, Sebastian is supervising a maximum of three master theses per year. He has supervised several theses at different universities (CBS, University of Hamburg and Erasmus University Rotterdam) and is currently only supervising place marketing and/or tourism topics. Due to his research background, he prefers more quantitative approaches. Furthermore, he only supervises in English.

If you want to suggest a master thesis topic, please write a short summery of your research question including an argumentation for its scientific relevance. 

Selected publications
  • Zenker, S.; Kock, F. (2020): The coronavirus pandemic: A critical discussion of a tourism research agenda. Tourism Management, 81: 12.2020.
  • Zenker, S.; von Wallpach, S.; Braun, E.; Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.
  • Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.
  • Erfgen, C.; Zenker, S.; Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall?  International Journal of Research in Marketing, 32(2): 155-163.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
Publications sorted by:
2024
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Sebastian Zenker / Determining Teaching Quality
In: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . ed. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, p. 213–227 (How To Guides)
Book chapter > peer review
Yiannis Kouropalatis; Sebastian Zenker; Robert E. Morgan; Adam Lindgreen / Diffusion and Future Influence of Tourism Research : Addressing the How and When Questions of Tourism Knowledge Structures.
In: Journal of Travel Research, Vol. 63, No. 2, 2.2024, p. 298-313
Journal article > peer review
John Byrom; Duncan Light; Dominic Medway; Cathy Parker; Sebastian Zenker / Post-holiday Memory Work : Everyday Encounters With Fridge Magnets.
In: Annals of Tourism Research, Vol. 105, 3.2024
Journal article > peer review
Sebastian Zenker / Size Does Matter : City Branding Versus Small City, Town, and Rural Place Branding.
In: Place Branding and Public Diplomacy, Vol. 20, No. Suppl 1, 11.2024, p. 40-43
Comment/debate > peer review
2023
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Are you Crazy Traveling During a Pandemic?
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Erik Braun; Sebastian Zenker; Szilvia Gyimothy Mørup-Petersen / Trust in Governments and Travel Intentions During the COVID-19 Pandemic
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
2022
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
In: Journal of Business Research, Vol. 138, 1.2022, p. 335-346
Journal article > peer review
Sebastian Zenker / Post-COVID-19 Urban Tourism Research
In: A Research Agenda for Urban Tourism. ed. /Jan van der Borg. Cheltenham : Edward Elgar Publishing 2022, p. 281-293
Book chapter > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Sebastian Zenker / Teaching : How to Ensure Quality Teaching, and How to Recognize Teaching Qualifications.
In: Industrial Marketing Management, Vol. 100, 2022, 5 p., p. A1-A5
Editorial
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
In: Tourism Management, Vol. 93, 12.2022, p. 1-14
Journal article > peer review
More results... (total 70 results)
Research Projects
Outside activities

Sebastian is founder and owner of the consultancy service placebrand.eu Within this role, he consulted various places in their place branding attempts:

•Date: 04/2024 – ongoing; Client: Brandmeyer Markenberatung GmbH & City of Jena; Project: Brand Analysis Jena.

•Date: 03/2023 – ongoing; Client: Brandmeyer Markenberatung GmbH & Stadtmarketing Gesellschaft Bocholt; Project: Brand Measurement & Touchpoint-Management Bocholt.

•Date: 2018 – ongoing; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Regular Place Brand Management Seminars (Spring/Autumn)

•Date: 03/2024; Client: Bielefeld Marketing GmbH; Project: Speaker event “Stadtgespräche”.

•Date: 06/2023; Client: Bezirksamt Lichtenberg von Berlin; Project: Speaker event “Branding Lichtenberg”.

•Date: 04/2023; Client: Hansestadt Uelzen; Project: Speaker event “City meets Culture”.

•Date: 11/2022 – 05/2023; Client: Brandmeyer Markenberatung GmbH & Marketing Osnabrück GmbH; Project: Brand Measurement Osnabrück

•Date: 03/2023; Client: ESIC Business & Marketing School; Project: Conference Keynote & Panel Discussion on Place Branding (Malaga, Spain).

•Date: 03/2023; Client: Industrie und Handelskammer (IHK) Nord Westfalen; Project: District Branding Seminar.

•Date: 09/2022 – 03/2023; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.

•Date: 06/2022 –  03/2023; Client: Brandmeyer Markenberatung GmbH & Bielefeld Marketing GmbH; Project: Brand Measurement & Touchpoint-Management Bielefeld.

•Date: 03/2022; Client: Hamburg Marketing GmbH (HMG); Project: Selection Committee for Brand Consultancy.

•Date: 09/2021; Client: IMORDE Projekt- & Kulturberatung GmbH; Project: Keynote Netzwerk Innenstadt

•Date: 06/2021; Client: Bundesverband City- und Stadtmarketing e.V. (bcsd e.V.); Project: Keynote Sommerakademie 2021

•Date: 05/2021; Client: Event Consult GmbH & Bundesministerium für Verkehr und digitale Infrastruktur (Germany); Project: Keynote 7. Nationaler Radverkehrskongress

•Date: 01/2020 – 02/2020; Client: Brandmeyer Markenberatung GmbH & City of Jena; Project: Brand Analysis Jena

•Date: 06/2019 – 09/2020; Client: The Governing Mayor of Berlin – Senate Chancellery; Project: Consultancy Brand Berlin.

•Date: 11/2019; Client: Marketing Gesellschaft GmbH Mönchengladbach; Project: Brand Management Workshop

•Date: 08/2019 – 10/2019; Client: City of Copenhagen/ Københavns Kommune; Project: Consultancy Brand Analysis Greater Copenhagen.

•Date: 01/2019; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.

•Date: 01/2019; Client: Messe Frankfurt Exhibition GmbH; Project: Presentation Even as Place Communication.

•Date: 07/2018 – 08/2018; Client: Brandmeyer Markenberatung GmbH & Tourismus-Agentur Schleswig-Holstein (TASH); Project: Brand Measurement Destination Brand Schleswig-Holstein.

•Date: 01/2018 – 07/2018; Client: Brandmeyer Markenberatung GmbH & City of Reutlingen; Project: Brand Measurement Brand Reutlingen.

•Date: 04/2018; Client: Hamburg Marketing GmbH (HMG); Project: Bicycle City Hamburg Campaign Evaluation.

•Date: 01/2018 – 02/2018; Client: Stadtmarketing und Tourismusverband Cottbus; Project: Consultancy Brand Cottbus.

 

Besides that role, he also served with other outside activities, namely:

•Date: 06/2024 – ongoing; Client: Copenhagen Capacity; Project: Science Hub Denmark Evaluation Panel (Chair)

•Date: 01/2018 – 09/2022; Client: Emerald, Journal of Place Management and Development (jpmd); Project: Associate Editor

•Date: 02/2019; Client: European Commission, Joint Research Centre (JRC); Project: Workshop Financialization of the Housing Market.

•Date: 10/2018; Client: Oulu Business School; Project: PhD Opponent