Department of Marketing

Tobias Schäfers has been an Associate Professor at the Department of Marketing at Copenhagen Business School since September 2018; since September 2020, he has been a part-time member of the department. Since March 2023, he is also a professor of marketing at HSBI - University of Applied Sciences and Arts Bielefeld, Germany. Before joining CBS, he was an Assistant Professor of Marketing at the Technical University Dortmund, Germany. After graduating in Business Studies in 2006 at the Private University Göttingen, Germany, he obtained his doctoral degree in 2010 at EBS Business School in Wiesbaden, Germany. From 2010 until 2013, he then worked at EBS Business School as Assistant Professor of Marketing, before taking on the position at TU Dortmund. Moreover, Tobias has been a visiting scholar/researcher at the Robert H. Smith School of Business, University of Maryland, USA (2010, 2012), at Aalto University School of Business, Helsinki, Finland (2015, 2017), and at Toulouse School of Management, France (2019).

In his research, Tobias investigates the psychological aspects of individuals’ behavior in relation to services, prices, and digitalization, in both business-to-consumer and business-to-business contexts. For example, he has examined consumers’ motives to use access-based services as an alternative to ownership, customers’ reactions to the introduction of fees for previously free products, and consumers’ reactions during service recovery via digital channels.

Tobias’ research has been published in leading international journals, such as Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, and Marketing Letters. He is an Associate Co-Editor for Academic-Practitioner Papers at Industrial Marketing Management and serves on the Editorial Review Boards of the Journal of Service Research and Industrial Marketing Management.