Study on management accounting and creativity comes to a close

Photo by Nick Karvounis on Unsplash

WHERE CREATIVITY AND ACCOUNTING MEET

Words like efficiency and profitability are often frowned upon in the creative industry where performance lingo is often seen as anathema to values and culture. Can management accounting and control tools then still contribute to creatives given the tensions created by this clash of values? Postdoc Paola Trevisan recently concluded her project: Management Accounting and Creativity: Analysis of Meanings. Paola studied an opera house, a fashion company and an advertising agency in an analysis of what such creative organizations consider as “good”. Here, the project discovered how multiple values can coexist and what compromises are required. The study also shed new insights on how creative organizations manage more classical business principles. 

The project has contributed to the management accounting literature on compromise and has expanded our understanding of managing cultural and creative industries. These insights were shared at several seminars and workshops.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 795865

“It is probably true that we cannot control or measure creativity, in principle. But it is also true that the creativity we can find in practice has all been measured, monetized, dreamt, touched, singed, colored, produced, and built.”

-  Paola Trevisan, Postdoc, Copenhagen Business School

For more information about the project follow this link or contact Paola Trevisan on +45 38 15 22 15 or pt.om@cbs.dk. You can also read this summary of the project: Project Summary

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 795865.