Imagine.. seminar by Sylvain Colombero

Interpretive Mediation in Museums: Introduction of a new digital tool in the French musée du quai Branly

Grounded in institutional theory, my research focuses on how a higher status organization in the field of cultural institutions adopts and uses a digital innovation. I present a pilot study of the musée du quai Branly in Paris, which exhibits non-Western arts, focusing on the modern and digital audioguide tool, which mediates between exhibition pieces and visitors. The mediation allowed by this innovation remains controversial in relation to these unusual masterworks and their interpretations. Through an analysis of micro processes, I show how internal controversies manifest in the current business model that underpins the introduction of the audioguide, including the value of mediation desired by the museum. I conclude by exploring the use of bricolage as a way to better implement the digital innovation via the business model.  

Sylvain Colombero is a PhD student at Centre de Gestion Scientifique at Mines ParisTech.

Please register to: alh.ioa@cbs.dk no later than Monday the 22nd of April.

The seminar is free of charge and for everyone who might be interested - academics or practitioners alike.

The seminar will be in English.