Hold on to your customers

New survey and conference on Danish companies' customer relations

The financial crisis and the increased globalisation means that companies must transform themselves from being product-oriented to customer-oriented.

Companies know that it has become harder to catch their customers' attention, and they are now in focus to ensure future growth and profit.

Exactly the customer relations are central in a new analysis carried out among Danish companies and made by researchers from CBS in partnership with Huset Markedsføring and InterMail.

Profitable customers

But success is far from assured even if the customers are satisfied. They also have to be loyal and profitable. How does that affect the company strategy? What are the challenges in relation to performance measurements and the organisation? What kind of competences do the companies need?

These are the focus areas of the coming conference.

Participate in the survey

If you work with the marketing of your company, you can participate in the survey here. The deadline is Monday 07 February 2011.

Read more.

Conference - profitable customers

The analysis results will be presented at a conference on 8 March 2011. You can also listen to experience from Coop Danmark, Orifarm, Nordic Choice Hotels and Danske Bank.

Read more about the survey and the conference and register here.