HBH Prize Reception 2016
Every year, the HBH Foundation together with CBS give a marketing prize worth up to DKK 50,000 to a company, which, "in its marketing of a product or idea has excelled through a well thought-out analysis and strategy".
Behind the award is Henrik Bødtcher-Hansen, who established the company H. B. Hansen A/S shortly after World War II and made HBH a household name within electric appliances.
In 2015, Hi-Fi Klubben won.
This year, Per Holten-Andersen, President at CBS, will present the winner 8 September 2016 at 15:00 at the Warehouse.
Programme
15:00-15:10 Welcome: Per Holten-Andersen
15:10-15:20 About the thesis process: Hi-Fi Klubben
15:20-15:30 Presentation of the HBH Troubleshooter Prize 2016
15:30-15:40 Presentation of the HBH Prize 2016
15:40-16:00 Q&A session with this year's winner moderated by Peter Møllgaard, Dean of Research, CBS
16:00-17:00 Reception
In addition to the HBH Prize, the Troubleshooter Prize will be awarded to the student or group of students who wrote the best master thesis with last year's case company, Hi-Fi Klubben.