New book release: "Marketing Management" by Professor Torben Hansen et al.

The classic Marketing Management is an undisputed global bestseller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This 3rd European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book.

Authors: Philip Kotler, Kevin L. Keller, Mairead Brady, Malcolm Goodman and Torben Hansen