Department of Marketing

Danish Food Culture – New Insights


12/05/2024

Madkulturens yearly report concerning Danish food culture has now been published. The report sheds light on citizens’ food behavior, eating patterns, shopping patterns, among many other aspects.   

Madkulturen is a self-governing organisation under the Ministry of Food, Agriculture and Fisheries.

The Department of Marketing, CBS has contributed to the report. As a member of the expert advisory committee Professor Torben Hansen has participated in discussions on methodologies, topics, and focus areas of the report. Other members of the expert advisory committee are Senior Advisor Sisse Fagt, DTU; Professor Lotte Holm, Copenhagen University; Professor Bente Halkier, Copenhagen University, and Director of Quality and Responsibility Thomas Roland, Coop Danmark. Associate Professor Jesper Clement has acted as a reviewer and has provided valuable comments and suggestions upon which the final report has been prepared.  

The new 2024 report (in Danish) can be freely downloaded here:  https://www.madkulturen.dk/viden/madkultur24/

The page was last edited by: Department of Marketing // 12/05/2024