Advisory Board

Professor Rob Morgan from Cardiff Business School heads this international advisory board; the two other members are Professor Agnes Nairn from Hult International Business School and Professor Andreas Eggert from Paderborn University. As benchmarks, we use the Russell Group’s business schools in the United Kingdom.

Professor Robert Morgan

Robert Morgan is the Sir Julian Hodge Chair and Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, UK. He holds a PhD in global market entry strategy from Cardiff University and received post-doctoral training at INSEAD and the Rock Center for Entrepreneurship, Harvard Business School. His research focuses on firm capabilities and innovation from a strategic marketing perspective. He has published over 200 company cases, white papers, management articles, and scholarly papers, some of which have appeared in Strategic Management Journal, Journal of Management Studies, Strategic Entrepreneurship Journal, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of International Marketing, European Journal of Marketing and Industrial Marketing Management, among others. He serves on the editorial review and advisory boards of seven international journals and is former Editor of International Marketing Review. He is an active member of the Strategic Management Society, American Marketing Association, and Academy of Marketing Science and has served as Track Chair on several occasions. He is a Chartered Marketer and Fellow of the Higher Education Academy. His co-authored Strategic Management: Competitiveness & Globalization textbook has become a best-seller and was recently shortlisted by the Chartered Management Institute for best textbook and best e-book. Within University administration, Rob has been appointed to a series of senior roles including Associate Dean, Department Chairman, Chartered Institute of Marketing Senate, and, Departmental Advisory Board Chair.

Professor Agnes Nairn

Agnes Nairn is Professor of Marketing at University of Bristol’s School of Economics, Finance, and Management. She is a Visiting Professor at EM-Lyon Business School, University of Edinburgh School of Management, and University of Bath. Her core research examines the broad question of the relationship between the commercial world and young people’s wellbeing and her focus has always been on making rigorous academic research relevant to public policy. As a result of this approach, she has worked with a wide range of international networks on policy projects many of which have led to changes in regulation or working practice. Partners include Unilever, Coca-Cola, UNICEF, United Nations, Brazilian Justice Ministry, EIU and Department of Children Schools and Families, UK Government. Her research methods range from experiments to filmed ethnography. She has published in a wide range of journals including European Journal of Marketing, Journal of Business Ethics, Psychology and Marketing and Marketing Theory. She is also a world expert on Barbie Dolls.

Professor Andreas Eggert

Andreas Eggert holds a PhD from the University of Kaiserslautern and is Chaired Professor of Marketing at the Freie Universität Berlin’s School of Business & Economics. His research interests focus on the creation and appropriation of value in business relationships. His work has appeared in Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, European Journal of Marketing, Journal of Supply Chain Management, Industrial Marketing Management, Journal of Business-to-Business Marketing, and Journal of Business and Industrial Marketing, among others. He serves on the editorial review boards of several international journals and is a member of the Academic Advisory Board of Siemens Global Marketing Services.