Research Expertise

Mogens Bjerre, Associate Professor

• Fast moving consumer goods
• Brands and branding
• Sales management

Erik Braun, Associate Professor

• Tourism management (including over-tourism)
• Understanding tourist behavior (including crisis situations)
• Place marketing
• Place branding (including destination branding)
• Interplay between public and private stakeholders in (place) branding
• (Place) Brand complexity
• Marketing and branding retailing areas and real estate
• Quantitative methods (including structural equation modeling)

Bo Christensen, Professor with special responsibilities (MSO)

• Creative cognition; creative processes
• Design thinking
• Evaluation of creativity
• Analogical reasoning, mental simulation
• Idea selection in product development

Anna-Bertha Heerup Christensen, PhD Fellow

• Influencer marketing
• Branding
• Consumer behaviour
• Social media
• Practice theory

Jesper Clement, Associate Professor

• Consumer behavior – non-conscious and repeated decision making
• Visual impact on interpretation and decision
• Biometric research methods – eye-tracking, EEG, GSR
• Experimental research design

Antonia Erz, Associate Professor

• Human and consumer behavior in online environments and social media
• Online self-branding, social media influencers
• Consumer information-processing, consumer learning of (novel) information and branded, innovative product

Sylvia Gyimothy, Associate Professor

• Place marketing, place-making and branding
• Sharing economy and communitarian value creation
• Mediatized travel (e.g. screen and popular culture tourism)
• Cruise tourism and urban tourism mobility
• Translocal flows and tourism development

Torben Hansen, Professor

• Consumer behaviour
• Marketing research methods (Applied Statistics)

Richard Jones, Professor with special responsibilites (MSO)

• Brand management
• Corporate branding
• Brand value & meaning
• Branding in social media
• Brand eco-systems
• Branding in new ventures
• B-to-B branding

Ad de Jong, Professor

• Frontline marketing
• Frontline employees
• Sales/service teams
• Sales/service innovation
• Marketing research methods (e.g., multivariate statistics, multilevel regression analysis).

Alexander Josiassen, Professor & Centre Director

• Cross-cultural and international marketing
• Consumer behavior
• Marketing theory and marketing strategy
• Quantitative modelling
• Service research
• Tourism and hospitality management

Selma Kadic-Maglailic, Associate Professor

• Interpersonal influence, emotions, and ethics in selling and sales management, 
• Innovation and export growth in B2B contexts
• The role of emotions in consumer decision-making process

Florian Kock, Associate Professor

• Evolutionary psychology
• Embodied cognition
• Consumer behavior and psychology
• International and cross-cultural marketing
• Branding
• Tourism research
• Quantitative modelling

Marina Leban, Post Doc

• Luxury consumption
• Social media
• Influencer marketing
• Consumer culture

Adam Lindgreen, Professor 

• Business and industrial marketing
• Corporate social responsibility and sustainability
• Genealogy (methodological issues in genealogy, accounts of population development, and particular family lineages)
• Relationship marketing

Torsten Ringberg, Professor

• Consumer embodied cognition
• Strategic positioning
• Consumers and managers’ subconscious processing and mindsets
• Socio-cultural investigations of consumer identity creation and interpretive communities
• Strategic simulation games
• Strategic handling of Big Data, platforms, and co-creation

Gülen Sarial-Abi, Associate Professor

• Consumer behavior
• Branding
• Psychological threats
• Regulations and restrictions

Tobias Schäfers, Associate Professor

• Business-to-business (B2B) marketing
• Service research
• Access-based services
• Digitalization of customer-company interactions, pricing, and sales.

Leticia Bedolin Sebastiao, PhD Fellow

• Consumer Behaviour

Edlira Shehu, Associate Professor

• Marketing analytics
• Communication and advertising effectiveness
• Non-profit marketing
• Innovation management

Seidi Suurmets, Post Doc

• Consumer neuroscience, psychology and neuroeconomics
• Application of eye-tracking and biometric sensors (EEG, GSR) in marketing research
• The effect of marketing stimuli in retail settings

Diana Storm, Teaching Associate Professor

• Business-to-consumer marketing
• Consumer behavior
• Market research methods

Thyra Uth Thomsen, Professor with special responsibilities (MSO)

• Interpretive consumer research
• Identity construction
• Transitional consumption
• Consumer happiness and well-being

Karin Tollin, Associate Professor

• Leadership
• Innovation management
• Sustainability
• Brand management

Boris Uzelac, Assistant Professor

• Decision-making in marketing and management
• Organizational success factors
• Innovation and creativity
• Entrepreneurship
• Mergers and acquisitions

Michel Van der Borgh, Associate Professor

• Business-to-business (B2B) marketing
• Sales management, frontline employees, sales teams, frontline innovation
• Artificial intelligence
• Marketing research methods (e.g., Bayesian analysis, process mining, multivariate statistics, multilevel regression analysis, grounded theory approach, design science research).

Claus Varnes, Associate Professor

• Strategic management of innovation and entrepreneurial activities

Serena Wider, PhD Fellow

• Consumer culture
• Consumer cognition
• Language construal and frame-switching
• Brands and branding

Ricky Wilke, Professor with special responsibilies (MSO)

• Market oriented management
• Complaint management
• Service marketing and management
• B2B

Sebastian Zenker, Professor with special responsibilies (MSO)

• Crisis management
• Over-Tourism
• Tourism and destination brands
• Place marketing and branding (especially city branding)
• Participatory place marketing
• Brand complexity and brand management

Sylvia van Wallpach, Professor with special responsibilities (MSO)

• Brands as social, processual phenomena
• Multi-stakeholder brand co-creation
• Brand experience
• Cognitive brand representation and retrieval
• Brand relationships and identity work over the life course and in life transitions
• Experiential luxury and brands
• Qualitative method development and comparison